Marketing performance is related to the results achieved by the company. A review of previous studies conducted leads that marketing performance can be achieved by building the capabilities of business networks created through innovation and creativity of marketing programs. These findings are then directing this research in providing empirical evidence related to the influence of innovation variables, marketing program creativity, business network capabilities and marketing performance. The data required in this study was obtained through interviews using a questionnaire on a scale of 1-7. The data obtained were analyzed by using Multiple Regression Test. The results of multiple regression testing indicate that the innovation and creativity of marketing programs proved to have a significant positive impact on business network capabilities as well as innovation, creativity of marketing programs and business network capabilities proved to improve marketing performance.Keywords: innovation, creative marketing programs, business networking capabilities, performance marketing PENDAHULUAN Kinerja pemasaran berkaitan dengan hasil yang dicapai oleh perusahaan sebagai dampak dari strategi perusahaan. Kinerja pemasaran dapat dicapai salah satunya melalui kapabilitas jejaring usaha. Jejaring usaha sendiri merupakan sebuah bentuk kemitraan antara invidu, kelompok atau organisasi dalam mencapai tujuan tertentu. Penelitian yang telah dilakukan oleh Lukiastuti (2012) mengungkapkan bahwa kinerja usaha wirausaha dapat dipengaruhi oleh faktor kapabilitas jejaring dalam mengelola usaha. Sebuah jejaring (network), yang diimplikasikan sebagai tindakan dalam melakukan kontak dengan orang lain maupun organisasi, dapat juga dikelompokkan sebagai sumber daya manusia (Dollinger 1999)

The study of job readiness has been widely researched but is still an interesting topic given the empirical phenomenon which indicates the low level of work readiness. In addition, the findings from the studies that have been conducted on explanatory variables of work readiness are also not conclusive. Departing from this phenomenon, the study again developed a research model that "mated" the empirical and theoretical aspects that could explain the variable work readiness. Empirical testing on the work readiness research model was conducted on vocational education graduates in Semarang who became the object of research. To the object of the study, interviews were conducted using questionnaires to be further analyzed by Structural Equation Modeling (SEM) as an analytical technique approach. Empirical testing results in the research model and the influence of research variables indicate that the research model is the right model to describe the estimated population. The results of testing the influence between variables indicate that graduate competencies are built through training and industrial work practices, the competencies that are built will create locus of control and self efficacy which ultimately strengthens vocational education graduates' job readiness in Semarang.

Turnover effects on companies that tend to lead to losses as well as the results of inconclusive studies on variables that explain turnoverintention. However, studies that compare turnover intention between male and female employees on the model developed were still very limited. These empirical and theoretical findings direct this study to conduct comparative studies on male and female employees. The study was conducted on male and female employees in various industries. Interviews using questionnaires are data collection techniques used in this study. The acquisition of the data is used to test the model, the influence among variables and comparative studies using AMOS as the statistical approach. The results of the study show that turnover intention in women is higher than that of men. The high turnover intention in women is caused by the decrease in organizational commitment due to the increase in job stress.

Research on working readiness is not a new thing. Nevertheless, studies related to working readiness still become interesting topic considering the empirical phenomena that indicate low working readiness. In addition, the results of previous studies have not provided conclusive conclusions about the factors that explain working readiness. This study was conducted to test the working readiness model developed in this study empirically by using the variable approach of training, apprenticeship, self-efficacy, and locus of control. Data on training, apprenticeship, self-efficacy, locus of control, and working readiness were obtained through interviews using a questionnaire conducted to the final semester students of the Islamic Economics and Business Faculty of UIN Walisongo Semarang. The research model testing was done by using SEM as an approach to the analysis technique. The test results show that training and apprenticeship are proven capable of explaining self-efficacy and locus of control. The results of this study also show that training, apprenticeship, self-efficacy, and locus of control are appropriate variables to explain variations in working readiness.

UMKM is recognized as having an important role as an economic buffer through its contribution to national GDP and unemployment reduction. However, the acknowledgment, the reality is not linear with improving business performance and the development of the UMKM business itself. Even though it has contributed greatly, its performance and development still cannot compete with MSMEs in other Asian countries. This phenomenon encourages a study to empirically model determinant factors that influence the development of MSME businesses. The result is an empirical model of business development that is explained by business performance, entrepreneurial competence, personal factors, organizational factors and environmental factors. To meet the data needs of these variables, interviews were conducted using a questionnaire. Testing empirical models and hypotheses through the research data obtained was carried out using the Structural Equation Modeling (SEM) approach. The findings from the test results are that business development is explained by business performance. While business performance is determined by entrepreneurial competence, personal factors and environmental factors. Organizational factors cannot be proven in this study.