Abstract

Women's leadership in Aceh has become a very interesting topic. Due to the strong implementation of Islamic law, the existence of women leaders is still a debate in Aceh, including women's leadership in the education sector. At the level of higher education, currently there is only one woman who occupies a position as leader. Leadership is one most important role in achieving goal, mission and design in organization. The purpose of the study is to examine the important criteria for measuring performance appraisal of university leaders in Aceh. The relationship between transformational leadership and performance are investigated for this purpose. This study was discuss how communication style and cultural affect transformational leadership and its impact on performance of women leaders at universities in Aceh. A sample was drawn from lecturers and colleges at Ubudiyah University with 137 respondents. Data that used in this study is primary data in form of quesioner with Likert scale. SPSS was used to analyze demographic characteristics of the respondents and descriptive analysis. AMOS 22 was adopted for the Structural Equation Modelling of the survey model for verifikatif analysis using regression weight/loading factor. The findings of this study have shown significant relationships among the variables under investigation. Transformational leadership was found as moderate variable between comunication style, culture and performance. The results of this study could provide input to the Government of Aceh to improve the performance of women leaders especially the education sector.

This study aims at describing potentials of halal tourism destination in Aceh by analyzing readiness of tourism destination through perceptions of tourism travel agents and tourists in developing halal tourism in Aceh. This study also produces right strategies to develop halal tourism by tourist destination characteristics. The data and information collection is done through FGD (Focus Group Discussion), in-depth interview and distribution of questionnaire to 327 tourists in Aceh. Based on the result of the study, Aceh is quite optimal in launching halal tourism as its tourism product yet there should be more improvements and strategies for increasing tourist attraction. The result of this study is expected to help the government of Aceh and tourism travel agents in increasing halal tourism potentials and setting strategies in developing halal tourism potentials so they could attract tourists to have halal tourism in Aceh or visit Aceh.

To increase customer loyalty, travel companies in Aceh use celebrity endorsement to help promote their products. The purpose of this study was to examine important criteria in creating customers’ loyalty. The effect of celebrity endorsement as moderating variabel on the relationship between loyalty and corporate credibility are investigated for this purpose. A sample was drawn from umrah pilgrims in Aceh with 220 respondents. Primary data was used in this study in form of questionnaire with Likert scale. SPSS was used to analyze demographic characteristics of the respondents and descriptive analysis. AMOS 22 was adopted for the Structural Equation Modeling of the survey model for verified analysis using regression weight/loading factor. The findings of this study have shown significant relationships among the variables under investigation. Celebrity endorsement was found as moderating variable between corporate credibility and customers loyalty. The results of this study could provide input for travel companies in Aceh to use celebrity endorsement if they wanted to increase customer loyalty of umrah pilgrims.