This research examines the influence of level of education and health rate as the measurement of human capital to productivity in East Java Provice, during 2009 to 2015. Variable of level of education is measured by literacy rate, while the variable of health rate is measured by infant mortality rate. The panel data analysis is used as research method, which is Fixed Effect Model is the best model than the other models. The research results show that the variable of level of education is not significant to productivity, whreas, the variable healt rate has negative and significant influence to productivity. The reason is because educated worker is not really nedded in East Java Province. Some workers with skills and experiences are preferred. Therefore, in this research literacy rate cannot be used as good proxy to measured variable of level of education. Moreover, a decrease in infant mortality rate is indicating that the health rate is good. Hence, productivity

The problem of the poverty of relativity today is still a crucial topic considering the economic conditions in Indonesia are experiencing a slump due to Covid-19. The problem of poverty relativity is one of the main points that must be faced by the government in providing social protection assistance policies as a form of economic recovery during the Covid-19. The poverty of relativity in Banten Province is relatively high even though it has been ranked 10 nationally. Therefore, this study aims to analyze the relationship between unemployment, income inequality, and human capital as well as find out which level is very dominant in the long run on each of the variables that directly affect the relativity of poverty in Banten Province. This study examines how changes in economic indicators occur due to the Covid-19 pandemic in 8 Regencies/Cities of Banten Province. The analysis of this study uses panel data regression using the method Fixed Effect Model (FEM) in 8 regencies/cities in Banten Province in the data range from 2016 to 2020. The results of this study indicate that unemployment due to layoffs has a positive and significant influence on the relativity of poverty in 8 districts/cities of Banten Province. Furthermore, this study shows that income inequality has no significant and positive effect on the relativity of poverty. Meanwhile, human capital appears to be one of the dominant factors that can have a negative and significant impact on economic recovery and reduce the relative impact of poverty during the Covid-19 pandemic.

Tujuan dari penelitian ini adalah untuk menentukan strategi hotel branding khususnya hotel bintang empat dan bintang lima di Provinsi Banten selama pandemi COVID-19 dengan menggunakan analisis SWOT. Pandemi Covid-19 menjadi permasalahan global yang tidak hanya menghantam sektor kesehatan namun juga pariwisata. Penurunan di sektor pariwisata diantaranya adalah ditunjukkan dengan menurunnya jumlah tingkat penghuni kamar dan rata-rata lama tamu menginap di hotel. Penurunan tersebut membuat pendapatan hotel berkurang banyak dan harus menanggung biaya operasional yang tinggi. Sehingga diperlukan suatu strategi branding bagi hotel untuk tetap bisa eksis selama pandemi tersebut. Dengan menggunakan analisis SWOT didapatkan hasil bahwa strategi terbaik untuk melakukan branding adalah starategi kuadran I artinya strategi tersebut bersifat agresif, yaitu memanfaatkan seluruh kekuatan untuk merebut dan memanfaatkan peluang yang sebesar-besarnya. Adapun saran yang diberikan dari penelitan ini adalah hotel harus lebih giat lagi melakukan berbagai promosi baik dengan promosi online, melalui travel agen online, media-media social ataupun melalui oraganisasi-organisasi seperti genpi, influencer, dan pemerintah serta tetap menjaga protokol kesehatan selama masa pandemi untuk menjaga keamanan pengunjung. Selain itu, masa pandemi yang belum tau sampai kapan selesainya, hotel dapat melakukan kerjasama dengan pemerintah daerah setempat untuk digunakan sebagai tempat karantina pasien Covid-19 ataupun tempat transit tenaga medis. Hal ini digunakan untuk tetap menjaga pendapatan dan operasional hotel.

Penggunaan media sosial di Kampung Wisata Pipitan untuk melakukan promosi kampung wisatanya sebenarnya telah dilakukan dengan adanya akun instagram @pokdarwispipitankreatif. Namun, isi konten dari media sosial itu kurang menarik dan informatif, sehingga perlu dilakukan pengembangan isi kontennya. Selain itu, adanya pandemi Covid-19 juga mengakibatkan jumlah pengunjung di Kampung Wisata Pipitan mengalami penurunan. Pelaksanaan pengabdian masyarakat di Kampung Wisata Pipitan difokuskan pada kegiatan pelatihan pembuatan media sosial instagram dan facebook dengan pengisian konten yang menarik dan lebih informatif termasuk informasi daftar paket wisata yang ditawarkan. Selain itu kegiatan pengabdian ini juga mengadakan webminar terkait digitalisasi pariwisata. Hasil luaran dari pengabdian masyarakat ini adalah adanya instagram dan facebook dengan konten menarik yang informatif di Kampung Wisata Pipitan. Kesimpulan yang diperoleh dari pengabdian masyarakat ini adalah meskipun dalam masa pandemi Covid-19 namun semangat masyarakat dari Kampung Wisata Pipitan untuk melakukan promosi terus berjalan. Harapannya setelah pandemi selesai akan semakin banyak wisatawan yang berkunjung.

This study was conducted with the aim of determining the unggualan sector  in Serang Regency by usinglocation  quotien (LQ) analysis and Shift Share analysis. The data that  the researchers used was secondary data, this data was obtained from the Central Statistics Agency (BPS) of Serang Regency and the Central Statistics Agency (BPS) of Banten Province. The year period carried outfor this study started from 2016 to 2021. the results obtained from the Location Quotien (LQ) were obtained that soktors who have potential are in the Agriculture, forestry, and fisheries sectors with an average value of LQ 1.58; For the manufacturing sector, it has an average of LQ 1.44; for the Government Administration, Defense, and Compulsory Social Security sectors, it gets an LQ result of 1.09; and the Education sector, the average LQ result is 1.05. Meanwhile, the results of  the Shift Share forthe leading sectors are the Manufacturing Industry Sector, the Construction Sector, the Large Trade and Retail Sector, the Car and Motorcycle Repair Sector, and the Agriculture, Forestry and Agriculture Sectors.