This document identifies the role of an entrepreneur’s social capital in “Hipertexto Ltda.” in the process of consolidating and positioning the company in the publishing sector. A case study approach is used to identify a set of variables that enhance individual social capital, and to describe their effects on the company’s performance. As a final result, we formulate a set of research propositions aimed at contributing to the understanding of the phenomenon being analyzed. We also propose a model that summarizes the dynamics of the exchange of social capital from both an individual and an organizational perspective, and discuss how this dynamic leads to the strengthening of organizational social capital as a sustainable competitive advantage of a company.
In this paper, organizational social capital (OSC) is conceived as a particular organizational competency determined by the convergence of three relational assets (orientation towards collective goals, mutual trust and shared values), which allows organizations that have it, to coordinate and cooperate for mutual benefit and increased performance. Five case studies of a technology-based small enterprise (TBSE) and four Technology-based Micro Enterprises (TBME) were performed to answer the main research question: How to operationalize the concept of OSC to understand and manage it more effectively? From the empirical phase, the following results were obtained: first, an analysis model for the formation of OSC that graphically presents the adoption of a multilevel analysis (individual, team and organizational). Second, a set of signals of opportunity allowed to identify the Available online at www.sciencedirect.com www.cya.unam.mx/index.php/cya Contaduría y Administración 60 (S1) 57-81
La noción de “capital social organizativo” (CSO) exalta los beneficios del desarrollo y mantenimiento de relaciones sociales internas y externas de calidad por una empresa. Este artículo presenta el caso de « Kirvit Ltda », una microempresa de base tecnológica colombiana. El objetivo es analizar los momentos de formación de CSO que acompañan la innovación de uno de sus productos, focalizados sobre la acción de tres variables llamadas “de nivel individual”. El tipo de empresa analizado se utiliza igualmente para reflexionar sobre las particularidades de la formación de CSO con respecto al tamaño y naturaleza de la empresa.
Este artículo realiza una aplicación del concepto de capital social en el ámbito organizacional. Se propone un instrumento de medición de los aspectos culturales de este capital inmaterial empleando una escala tipo Likert. El cuestionario fue aplicado a una muestra de pequeñas empresas con perfil innovador de Cali y Medellín (Colombia). Las mediciones promedio obtenidas y el análisis de la correlación entre diferentes variables del estudio permiten concluir que las empresas analizadas tienen una percepción positiva de la calidad de sus relaciones sociales internas, así como de aquellas sostenidas con las partes interesadas del entorno. No obstante, se identifican debilidades sobre las cuales puede trabajarse para mejorar sus competencias colectivas y convertir este capital en un vehículo más efectivo para la innovación y en una base sostenible de competitividad.This paper applies the concept of social capital in organizations. A tool for measuring the cultural aspects of
this intangible capital is proposed using a Likert-type scale. A questionnaire was applied to a sample of
small enterprises with an innovator profile in Cali and Medellin (Colombia). The average measurements
obtained and the analysis of correlations between the different variables in this study led us to conclude
that these enterprises have a positive perception of the quality of their internal social relationships, as well
as those maintained with their stakeholders. However, we identified certain weaknesses which could be
modified in order to improve the collective competences of these firms so that they may become an
effective vehicle for innovating and creating sustained competitive bases
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