The authors focus on a pluriperspective analysis of the image and status of children, with the emphasis on print media and consumer environment which is researched in the framework of special historical and social conditions. The research shows how the historical and social context of society in Croatia and Bosnia and Herzegovina is related to the image of the child in the relevant print media, scientific analyses and literature. Through this new thesis authors conclude that the present situation directly implies the need for proper care for the status of children and childhood within modern pedagogical science.