The development of the Internet and communication technology has revolutionarily changed the education contents and methods. Various governments and people with vision have promoted education to the highlight to determine the future of citizens in a nation.A teacher has to develop more creative teaching methods to teach newgeneration students. Past research proved that cultivating students' creative thinking could significantly affect students' creativity and learning achievement. The approach of web-based era revolutionarily changed the media of creative thinking teaching. Applying design of experiment to the quasi-experimental research, total 186 universities and collegestudents in Taiwan are preceded a 4-month teaching program in this study. The research findings show 1.positively remarkable effects of web-based creative thinking teaching on creativity, 2.positively notable effects of creativity on learning outcome, and 3.positively significant effects of web-based creative thinking teaching on learning outcome. At the end, suggestions for teachers' teaching methods are proposed, expecting to make up the theories related to web-based creative thinking teaching.

While the value of industrial heritage tourism has been recognized, less is known about visitors’ experience formation process and its role along with brand image and satisfaction in predicting their loyalty towards industrial heritage destinations. This study adopted the experiential marketing approach to unveil the experience formation process. It also examined the decisive factors of loyalty, by further exploring the mediating effects of brand image and satisfaction on the relationship between experiences and loyalty. A survey questionnaire method was used to collect data from 399 visitors to a sugar heritage destination in Taiwan. The results supported the application of experiential marking in a sugar heritage destination and suggested that visitors’ experiences are most driven by how they feel, think, and act. The findings also confirmed the causal relationship and indicated the importance of brand image on loyalty formation and its mediating role between experience and loyalty.

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