Diverse factors can influence consumers' purchase intention leading them to change their consumption habits. The COVID-19 disease has influenced the population's behavior patterns, lifestyle changes, and food consumption impacting the restaurant sector. This research is a non-experimental, cross-sectional with a quantitative approach. The correlational scope proved the association and variability referring to the consumption habits of diners in Cancun, Quintana Roo, showing the changes that defined this population before and during the pandemic. Significant variations showed up: the average group size for eating out during labor days leads to an estimate of a decrease of 44.1% in weekly income for restaurants derived from group behaviors. In their habits with friends and family, this same variable decreased by 56%.

According to Richard Butler’s theory on the life cycle of tourist destinations, the objective of the research is to make an inventory and compare the tourist businesses between two Mexican destinations. A mixed approach is applied through a case study methodological strategy, addressing qualitative aspects with phenomenological research. Commercial activities, that satisfy the requirements and expectations of tourists on the selected tourist beaches, were recorded, classified and compared. In the results section, the similarities and differences in the tourist businesses carried out are outlined, which will serve as input for future decision-making in matters of innovation and industrial strengthening of the products and services, offered and demanded.

La creciente participación de trabajadores conocidos como centennials, obliga a los negocios turísticos a implementar nuevas estrategias para reclutar y retener a su personal. Este trabajo identifica las expectativas laborales bajo la teoría de las necesidades de McClelland, desde un enfoque cuantitativo de alcance correlacional, utilizando el análisis factorial de componentes, a través de la aplicación de una encuesta a la población estudiantil próxima a egresar, del programa educativo de Turismo Sustentable y Gestión Hotelera de la Universidad del Caribe, ubicada en Cancún, Quintana Roo, México. Los hallazgos declarados como motivadores fueron la infraestructura, el balance de vida, el clima laboral y los programas de sustentabilidad característicos de esta generación.