Home buying is a very thought-intensive process that entails several factors like budget, locality, amenities, commutation & communication facilities etc. Lately, along with these factors, there has been a sought after “Environmental Friendliness & Sustainability of Homes”. People have started looking for properties that are built with a eco-friendly approach, such that it gave rise to a new niche of homes in the arena of homebuying called “Eco-Friendly Houses”. An Eco-Friendly House, or an Eco-House as it is called, is basically a low-impact & environment friendly construction built with the intent of lessening pollution, reducing the carbon footprint, & thus global warming contribution, of the property, & having a sustainable endurance. To study the factors that influence purchase of Eco-Houses, 478 eco-home buyers were interviewed, out of which the researcher with 430 respondents, conducted an empirical study using percentage analysis as a statistical tool and concluded that there are various factors affecting the selection criteria out of which the most effective ones are features of eco-homes like solar energy plants & wind turbines, rainwater harvesting, planting trees & saplings all across the premises of then property.

The unprecedented event of the COVID-19 pandemic severely hit every stratum of the economy. Right from local business & start-ups to multinational chains, every enterprise experienced a sag because of a sudden & massive hindrance to their networking & reachability to clientele. Amidst this strenuous financial environment, some budding trends accelerated to become core competencies & survival strategies of these businesses. Digital Marketing & leveraging a presence over the internet expedited as a life-saving, more so, a transformational strategy for many brands. Through this study, the researcher aims to unveil the various approaches, investment trends, & sought-after domains of digital marketing that helped brands survive the pandemic. To effectively do so, the researcher approached various digital marketing firms as sources of garnering preliminary information. For this purpose, the researcher, with the help of primary data & secondary data from the digital marketers, concluded that brands invested in digital marketing during the COVID-19 Pandemic, more than ever. There were also emergence of newer startup ventures & solopreneurs who leveraged the digital media to generate profitable alternate sources of income. The most sought after digital marketing services were, Social Media Marketing(SMM), Website Development & Search Engine Marketing (SEM).