This study discusses the role of brand image in mediating service quality and promotion of car purchase decisions on credit during the Covid-19 period at PT Maybank Indonesia Finance. This research was conducted by using the probability sampling method with the type of simple random sampling. Researchers distributed questionnaires to 100 Maybank Finance consumer respondents in DKI Jakarta and Tangerang. Data analysis using Smart PLS analysis. The results of the analysis conclude that service quality has a positive and significant influence on purchasing decisions. It can be said, good service quality will affect the decision to buy a car on credit at Maybank Finance. The promotion has a positive and significant influence on purchasing decisions. It can be said that the company's promotions will influence the decision to purchase a car on credit at Maybank Finance. Service quality has a positive and significant influence on brand image. Good service quality will form a good brand image in the minds of consumers. The promotion has a positive and significant influence on brand image. If the promotion is increasing, it will affect the company's brand image. Brand image has a positive and significant influence on purchasing decisions. A good brand image will influence the decision to buy a car on credit at Maybank Finance. Brand image is also proven to have a role in mediating service quality on purchasing decisions.

This study aimed to examine the impact of celebgram endorsement on purchase intention among millennial women in Jakarta, mediated by brand awareness and customer attitude. The hypotheses were tested by using a quantitative method based on 100 samples. Data was collected using questionnaires distributed directly to the respondents through electronic media. Based on data processing and analysis, there were significant impacts on purchase intention as affected by celebgram endorsement, brand awareness, and customer attitude. The results of this study showed that the mediation of customer attitude affected purchase intention more significantly compared to the mediation of brand awareness. This study also concluded that millennial women tend to follow current trends, and social media activity has a positive impact on brands as celebgram endorsement supports their management on the process of increasing purchase intention.

The era of globalization is a time when competition becomes increasingly tight, employees are required to be able to show extra work behavior that can exceed the expectations of the organization (extra role behavior). The existence of high initiative from employees is able to improve the effectiveness of an organization, while employees who have good organizational support will also form positive behavior as a form of reciprocal support to the organization. Through employee engagement is expected to strengthen the behavior of the organization's citizenship. In Indonesia is currently entering the era of demographic bonuses, the condition makes this research interesting to do in millennials. The purpose of this study is to test the influence of employee engagement in mediating perceived organizational support to the organizational citizenship behavior of 83 millennial employees of PT Tatalogam Lestari. Structural Equation Modelling (SEM) analysis techniques using SmartPLS were used in this study. The results of the analysis stated that there is an influence perceived organizational support, employee engagement and organizational citizenship behavior. Employee engagement is also proven to mediate the influence of perceived organizational support on organizational citizenship behavior. This study found that the higher the perception of organizational support in employees, the higher the sense of attachment of employees with the organization, so as to encourage the occurrence of organizational citizenship behavior in employees.

The objective of this paper is to investigate empirically the effects of investment in human capital on the competitiveness of the nation. Investment in human capital, particularly in terms of education, health, research and development, stimulates the economic growth and competitiveness of a country. The innovations developed through research and development (R and D) have been believed to cause the rapid economic growth. Education will also contribute to science and knowledge through R and D which is highly required for economic growth. Using descriptive cross-section data of investment in human capital combined with neoclassical economic thought, the paper investigates the transmission mechanisms of human capital investment to economic competitiveness of nations. The result of this research shows that the increasing growth of investment in human capital is positively correlated with the increase in the competitiveness of a country.

<p>The service industry has a substantial contribution compared to agriculture and<br />industry with state revenues. Nevertheless, Indonesia is still the smallest compared<br />to other large populated countries. It also proves that Indonesia has not maximized<br />in exploiting the ability of purchasing power and economic growth achieved. The<br />focus of this paper is to investigate the commitment commitment as central to the<br />development of mercantile marketing. The factors that influence commitment to<br />generate strong relationships are by maintaining a relationship to the level of<br />customer commitment with the company. In particular, examine the factors that<br />influence trust and satisfaction of the customer commitment. Therefore the proposed<br />proposition is the factors that influence (economic content, resource content, social<br />content, emotional content) trust (belief), satisfaction (satisfaction) and customer<br />commitment relationship in the service industry.</p>