This study examines the connection between employees' HR perceptions and organizational commitment. In addition, the study also investigates a mediating role of job satisfaction and observed organizational support in the relationship between employees' HR perception and organizational commitment. The researchers gathered primary data through a survey questionnaire. The employees of the commercial banks are the unit of analysis whereas, the total sample size understudy was 300. The exogenous variable is employee HR perception, and the endogenous variable is organizational commitment. Moreover, job satisfaction and perceived organizational support are the mediators of this study. Descriptive analysis (mean and standard deviation) and inferential statistical techniques (reliability, correlation and regression analysis) were used for data analysis. Empirical findings show a significant impact of employee HR perception on organizational commitment. In addition, job satisfaction & perceived organizational support significantly mediates in the relationship between employees' HR perception and organizational commitment. We recommended that further research with a larger sample size and diversified industries be carried out to consolidate the research outcomes.Keywords: employee HR perception, job satisfaction, organizational commitment, perceived organizational support

This study analyses and examines the impact of performance expectancy on online customer retention with the mediating role of customer satisfaction and experience. In this economic era, the mainstream trend is additionally making progress towards the organization by keeping up its positions. Consequently, it becomes necessary for organizations to give their first preferences to customers' tastes for the profitability of their organization. The study aims to unleash future research directions and recommendations to overcome the under-study problem. The target population of this study includes customers who shop online. The sample included 308 respondents who have experience in online purchasing. Sample selection was supported through non-probability sampling. Moreover, inferential statistics, i.e., correlation and regression analysis, were used to test the significance of the hypothesis statements. The findings of this research indicate that online customer retention has a significant positive relationship with the mediating role of experience and customer satisfaction. Furthermore, it will improve business, increase customer flow, and positively impact the company's profitability.

The study examines the impact of brand personality on brand loyalty. It also explores the mediating role of self-congruence and brand trust on the relationship between brand personality and brand loyalty. With today’s competitive environment, it has become increasingly challenging and important for companies to increase the customer retention. To trespass and achieve the highest point in the competition, companies have been rigorously looking for customs to make powerful brand relations with the customers. This study concludes that due to brand personality the consumer become loyal towards brand and purchase products from the specific brand. The act of self-congruence on brand personality increases the brand loyalty, when the personality of the brand matches the personality of the consumer, this enhances self-congruence and trust of the consumers on trust which will lead to increase in the loyalty of consumers towards brand. On the basis of results implications, limitations and future directions of the study were conferred.

The research reported in this article was on “Factors affecting employee performance: A mediation analysis”. The study aims to examine the mediating role of job crafting in the Public universities. This research sheds light on the significance of job crafting with reference to negative emotions and diverse workforce and psychological aspects in regard to employee performance. The study aims to explore the determinants of employee performance of the workers in Public universities. Secondary data was collected with the help of prior research and literature from internet and libraries. This primary data was accumulated by distributing questionnaires and to analyzed data SPSS was used. This data was accumulated from 200 faculty members working in public universities of Lahore. In This current research it uses an empirical approach to test the hypotheses model and this research is quantitative and descriptive in nature. Data was collected thorough cross sectional design and questionnaire on variables. The SPSS 21 and Process Hayes is used for examine the data.