Purpose -The main purpose of this paper is to examine the notion that people consume goods and services not only to derive satisfaction from them, but also to publicize their social status and show off.Design/methodology/approach -A survey questionnaire, based on a detailed literature review, is developed and applied to 691 university students at three state universities in Turkey.Findings -The findings mainly indicate that one dimension of conspicuous consumption, namely prestige, is an influential variable on social (indirect) benefit of consumers. Another significant finding points out that conspicuous consumption expenditures are observed in all social strata.Research limitations/implications -The sample consists of university students from three state universities in three cities of Turkey. A larger sample would increase the value of the paper. Despite this fact, the composition of the sample of students, who come from three state universities located in three cities and from all social strata, can be evaluated as a positive feature for the study.Originality/value -The paper provides beneficial research implications for practitioners by postulating conspicuous consumption patterns of students, who form one of the biggest market segments for cellular phones. The study also employs a cause and effect approach to examine the conspicuous consumption approach, which aims to enhance the notions of Veblen's approach.
This study examines the famous Fisher Hypothesis (FH) for Turkey. FH asserts that nominal interest rates adjust on a one-to-one basis to expected changes in inflation rates. Using the Johansen cointegration method for the Turkish monthly interest rate and inflation rate data, we find that it is possible to determine the long-run relationship—but not the one-to-one basis—between nominal interest rates and inflation. Our findings suggest that full FH does not hold but there is a very powerfull Fisher effect in the case of Turkey from 1990 to 2003.
Öz Tüketim, günümüzde yalnızca biyolojik yaşamı sürdürmek için veya yalnızca iktisadi sistemin işleyişi için önemli olmanın çok ötesine geçmiştir. Toplumun büyük bir kısmı artık ihtiyaçlarından ziyade isteklerini karşılamak için de tüketmeye başlamıştır. Yapılan çalışmalar tüketicinin kullandığı maldan direk ve görünen bir fayda elde etmesinin yanı sıra, psikolojik ve sosyal bir tatmin de elde ettiklerini destekler niteliktedir. Tüketici davranışları üzerine yapılan çalışmalar incelendiğinde, tüketim davranışlarının çoğunlukla "Hedonik" ve "Faydacı" sebepler üzerinden ele alındığı görülmektedir. Bu doğrultuda bu çalışmanın amacı; tüketicinin direk fayda elde etme amacı yanında, psikolojik ve sosyal fayda elde etmek için de tüketimde bulunduğuna dair destekleyici veri ve analizler sunmaktır. Bu çalışmanın uygulama bölümünde Kütahya Dumlupınar Üniversitesi'nde yaklaşık 1000 öğrenciye uygulanan ve Faydacı Tüketim, Hedonik Tüketim, Plansız Satın Alma Davranışı ve Gösterişçi Tüketim davranışlarını ölçmeye çalışan anket ile elde edilen veriler ve bu verilere dayalı istatiksel anlamlı bulgular derlenmiştir. Düşük gelirli grubun tüketimde diğer gruplardan daha rasyonel davrandığı sonucuna ulaşılabilir. Plansız Satın Alma ve Hedonik Tüketim eğilimlerinin kadınlarda, erkeklerden daha fazla olduğu sonucuna ulaşılmıştır. Gösterişçi Tüketim ve Faydacı Tüketim eğilimlerinde ise erkeklerin kadınlardan daha eğilimli oldukları görülmektedir.
Is Gold a Hedge Against Turkish Lira?This paper investigates whether gold is an internal hedge and/or an external hedge against Turkish lira (TL) by using monthly data from January 1995 to November 2006. Cointegration test results confirm the long-term relationships between the gold price and consumer price index and between the gold price and TL/US dollar exchange rate. The Granger Tests, based on vector error correction model (VECM), indicate that gold price Granger causes the consumer price index and TL/US dollar exchange rate in a unidirectional way. It is concluded that gold acts as an effective hedge against potential future TL depreciation and rising domestic inflation. Furthermore, gold price may be considered as a good indicator of inflation and hence it can be used as a guide to monetary policy.
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