This research addresses the effect of COVID-19 on the tourism industry in general and on Malaysia in particular. This research explores the impact that the COVID-19 crisis has had on the tourism and tourism industry and hospitality services trends. To achieve the purpose of this research, first, the article explores the impact of the COVID-19 crisis on the impacts of the tourism industry, behaviours, and experiences for societal inclusion, together with international tourism disruption caused by Covid-19. The article discusses the significant impacts and experiences of COVID-19 on selected tourism supply chain members in Malaysia. Then, this paper provides a quick assessment of the reported procedures of the three major tourism stakeholders in Malaysian tourism (i.e., tourism demand, supply, government, and policymakers). This article finally draws on observation and reflections about the evolution of social inclusion through new forms of creative and niche tourism, accelerated by the COVID-19 crisis. For better or worse, an overview of the COVID-19 tourism impacts and implications thus suggests mitigation strategies for tourism research. Despite the industry's resilience in response to previous crises, the sheer depth and breadth of COVID-19-related impacts on tourism and the economy means a quick recovery is unlikely.

Abstract-Entrepreneurial Development makes a powerful impact on the development of the country. The success of the entrepreneur depends on the environmental factors such as economic, legal, social, political and technological factors which influence the motivational factors thus leading to successful entrepreneurship. The motivational factors are the key factors influencing the entrepreneurial behavior and operation of the business and thus the need for the study on the entrepreneurial behavior and their due influence. The aim of this paper is through a quantitative study to determine how efficient academic entrepreneurship motivation training occurs in an academic environment and how these programmed are structured and organized. Major implications of this study are to address clear motivational training objectives and to base the content of programs on specific characteristics of the local or regional environment. It is also important (i) to improve the entrepreneurship skills of students and other potential participants might shed light on how motivational training method could be improved, and (ii) to set up a networking group to facilitate creation of the entrepreneurship process.

Abstract-This study is conducted in order to examine the adoption of internal marketing activities in small and medium enterprises in Malaysia. On top of that, this particular study is designed in order to investigate the conception of internal marketing by business manager's task adding to the limited empirical evidence regarding internal marketing especially in a developing country like Malaysia. Base on previous literature and few in depth interviews with the SME's managers, a set of questionnaires related to internal marketing practices in SME's Industry has been designed. Few dimensions have been used in this study such as group interaction, wage flexibility, collegial interaction, job flexibility, external environment and formal interaction. Basically the result of the study will give some input to those governmental agencies such as MECD to understand the level of adoption of internal marketing activities among the SMEs in Malaysia particularly. With this, it will provide some direction to the agencies in designing and developing appropriate training related to managerial approach especially in term of the soft part of human resource practices that would lead to competitive advantage to the organization.