Th e Green Image has become one of the success indicators for various organizations including educational institutions. Th e Green Image is believed to improve the overall reputation of an organization and is hoped to have an impact on behavioral intentions of stakeholders. In the context of higher education in Indonesia, the green campus competition has been increasingly popular and something to look forward to. Th is study investigated the impact of the Green Image on university reputation and student satisfaction through multiple regression analysis. Th e respondents of this research were 441 students from several major universities in Indonesia selected through convenience sampling. Th e results of the study show that the Green Image infl uences university reputation and student satisfaction. University reputation is proven to mediate the eff ect of the Green Image towards student satisfaction. Th e results of the study are expected to fi ll in the gap in the literature of the Green Image in the context of the education sector and to be a reference for universities in pursuing and managing green reputation and enhancing student satisfaction.

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ABSTRAK Penelitian ini dilakukan  untuk mengeksplorasi dampak promosi media sosial, celebrity endorser, dan perceived quality terhadap keputusan pembelian pada produk  SuperTrack Clothing di Daerah Istimewa Yogyakarta. Regresi linier berganda diterapkan untuk signifikansi antar variabel, dan uji koefisien determinasi.   Variabel  independen dalam penelitian ini yaitu promosi media sosial, celebrity endorser, dan perceived quality sedangkan variabel dependen dalam penelitian ini adalah   keputusan pembelian. Penelitian ini menemukan bahwa bahwa semakin gencar promosi media sosial akan meningkatkan keputusan pembelian, semakin terkenal celebrity endorser akan meningkatkan keputusan pembelian, semakin kuat perceived quality yang dimilliki konsumen, akan mendorong peningkatan keputusan pembelian. Kata Kunci: promosi media sosial, celebrity endorser, perceived quality, dan keputusan pembelian ABSTRACT This research was conducted to explore the impact of social media promotion, celebrity endorsers, and perceived quality on purchasing decisions on SuperTrack Clothing products in the Special Region of Yogyakarta. Multiple linear regression was applied for significance between variables, and the coefficient of determination test. The independent variables in this study are social media promotion, celebrity endorser, and perceived quality, while the dependent variable in this study is the purchase decision. This study found that the more intense social media promotion will increase purchasing decisions, the more well-known celebrity endorsers will improve purchasing decisions, the stronger the perceived quality that consumers have, will encourage an enhance in purchasing decisions.Keywords: social media promotion, celebrity endorser, perceived quality, and purchasing decisions

The purpose of this study is to measure the acceptance of mobile apps technology using UnifiedTheory of Acceptance and Use of Technology (UTAUT) in Yogyakarta and its surrounding areas. Thestudy found that constructs such as performance expectancy, effort expectancy, and social influencepositively influence behavioral intention. While facilitating conditions and behavioral intention havepositive impact on use behavior. This study also validated that UTAUT model can be used to measurethe acceptance of mobile apps.Keywords: UTAUT, technology acceptance, mobile apps

The variety of natural resources that Indonesia owns are a resource that can be utilised as the foundational capital for Indonesian growth.Natural resources, when used wisely, may provide prosperity and harmony to humanity. An inventive attitude in the transformation of natural products into inventive goods results in a necessary economic activity. Processing organic cassava into Ariesta Bali cassava flour is a social entrepreneurship activity developed in the village of Wuasa, Central Sulawesi. The main objective of this social enterprise endeavor is to enhance the welfare of the people of Wuasa village, namely by increasing the economic income of farmers. The purpose of this study is to develop a business plan for the Ariesta Bali organic cassava flour factory that will be established in Wuasa village and to assess the economic and social implications of the business plan for the community's welfare. It is based on social entrepreneurship. The results of this study demonstrate that the business plan for Ariesta Bali's organic cassava flour meets the four investment feasibility criteria and advises the company's owner to implement the plan. Subsequent research reveals that this business plan has social and economic effects on the Wuasa village community's welfare, particularly with regard to the social entrepreneurship aspect.