<p>A sales transaction dataof a retail company which is collect edevery day is enormous. Very large data will bemore meaning fultoin crease the company’s profitsif itcanbe extracted properly. Based on the research resultsof Andhika, et al[1], ZhangandRuan[6], Herera et al [7], Witten [11], explained that one of the methods that can gather information from the transaction data is the method of association. With this method it can be determined the patterns of transactions performed simultaneously and repeatedly. Thus, it can be obtained amodel that can be used as a reference for cross selling sales strategy. The purpose of this research is to apply data mining association methods of data mining by using <em>apriori </em>algorithm to create a new sales strategy for cross selling. Based on calculations, Association Rule is implemented by applying Confidence value=0.8while the value of Support=0.1 of the defined minimum value, the total result are 77 rules.</p><p>Keywords: Data Mining, Association, <em>Apriori</em> Algorithm, Cross Selling, Retail Stores</p>
Education is the key to improving human resources. The Ministry of National Education is implementing a curriculum that requires students to study it (MoNE) and as part of this program, all Indonesian citizens are required to attend three years of primary education, which includes SD, MI/Equivalent, three years for SMP/Equivalent, and three years for high school/equivalent level. This study aims to determine whether or not a government program that requires Indonesian citizens to study for 12 years is required, therefore it is necessary to test predictions of data on the level of education in Blitar Regency. This study conducted a prediction test by implementing the Naive Bayes algorithm on education-level data in Blitar Regency as of 2020 which was taken from the satudata.go.id website. In the data processing, there are values of precision, recall, f-measure, Weighted Avg, and also Confusion Matrix. The accuracy results of the Naive Bayes Algorithm on education level data in Blitar district show that the district has implemented government policies regarding the 12-year compulsory education program, this is based on the results of data processing which shows an accuracy value of 98.4848% and category good classification.
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