This study aims to: Know and explain and evaluatethe effect of product packaging and taste on customer buying interests that have an impact on customer buying decisions; and knowing and explaining the influence of buying interest on buying energy drink customers. The variables in this study are product packaging and taste with buying interest as intervining variables and buying decisions as the dependent variable. This study uses a type of quantitative research. The population of this study were respondents who consumed energy drinks. The sample used amounted to 137 respondents using purposive sampling. The results showed that: product packaging and taste had a positive effect on customer buying interest; product packaging forms have a positive effect on customer buying decisions; product taste does not have a positive effect on buying interest and customer buying decisions.
The massive tendency of Generation Z activities on social media should be thought as opportunities for interaction from the education segment. Intake of educational content based on character education is not only in conventionally implemented that can touch the Generation Z, but also in the whole process of learning including the learning media. The purpose of this paper is to offer alternative learning media in the form of educational videos that are interesting, sticky, and creative for students through the contemporary platform, such as TikTok. TikTok application comes with a popular trend that the majority of users are Generation Z. Based on its features that support to produce interesting audio and video learning, it can streamline the learning process. The interesting and entertaining learning nuance of this application is useful for essential and abstract concepts such as Newton's laws to create an interactive learning process in accordance with the characteristics of students.
The objective of this research is to know the effect of perceived quality, brand image towards customer loyalty through customer trust and customer satisfaction as intervening variables. The research model is the quantitative approach through a survey of 170 Mazda customers across 17 Dealers in Java, Kalimantan & Sulawesi. The sampling method is purposive sampling. The hypothesis test result shows that there is significant effect between perceived quality and brand image towards customer trust. And there is significant effect between perceived quality and brand image towards customer satisfaction. There is no significant effect between perceived quality towards customer loyalty and there is no significant effect between customer trust towards customer loyalty. But there is significant effect between brand image towards customer loyalty and there is significant effect between customer satisfaction towards customer loyalty. Based on the result, the company need to do marketing strategies by using 6P’s (People, Payplan, Product, Price, Place, Promotion) in order to enhance the positive impression of perceived quality and build customer trust through marketing activities to make a customer loyal to use Mazda car in Indonesia.
Keywords: perceived quality, brand image, customer trust, customer satisfaction, customer loyalty
(P-value = 0,266), there is difference of attitude before counseling (Leaflet) with attitude after counseling (Leaflet) (p-value = 0,266). The conclusions of health education using LCD media and leaflets are instrumental in helping pregnant women get information about early detection of high risk pregnancies.
The purpose of this study to determine the relationship of fatigue with depression. This descriptive correlative analytic research with 78 samples. The questionnaire used was Functional Assessment of Chronic Illness Therapy-G and Zung Self-rating Depression Scale. The mean fatigue score was 24.21 and 44.50 for depression. Pearson correlation result showed r=0.646 (p<0.05). Logistic regression analysis showed R=4.18%, which means depression predicted about 40% by fatigue, and 60% influenced by other variables. There is a strong relationship between fatigue and depression. Management of depression and fatigue should be standard in patient care.
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