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Happiness is a fundamental characteristic of life, helping individuals to become healthy and productive members of society. Pakistan has been ranked as the 67th happiest country out of 156 countries in the world. Self-compassion (SC) and empathy are considered some of the finest emotions and moral values of human beings leading to a happier life. This is the first study in South Asia that examined self-compassion as a moderator between empathy and happiness. Furthermore, we also determined self-compassion and empathy as predictors of happiness among late adolescents. Data collected from 566 students, selected randomly from different educational institutions in Lahore, suggested that self-compassion (r = 0.273) and empathy (r = 0.131) had a significant positive relationship with happiness. Self-compassion and empathy both significantly predicted happiness. Male adolescents had slightly higher self-compassion and mindfulness than females. Self-compassion (F (3, 562) = 29.74, p = 0.000) was found to significantly moderate the relationship between empathy and happiness. Self-compassion can be highly beneficial to relate to oneself, specifically for adolescents who are involved in developing their identities and self-worth, and it makes their transition from adolescence to adulthood easy.

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Two main aspects of the transportation industry are pollution to the environment and depletion of fossil fuels. In the transportation industry, the pollution to the environment can be reduced with the use of cleaner fuel, such as gas-to-liquid fuel, to reduce the exhaust emissions from engines. However, the depletion of fossil fuels is still significant. Biodiesel is a non-toxic, renewable, and biodegradable fuel that is considered an alternative resource to conventional diesel fuel. Even though biodiesel shows advantages as a renewable source, there are still minor drawbacks while operating in diesel engines. Modern vehicle engines are designed to be powered by conventional diesel fuel or gasoline fuel. In this review, the performance, emissions, combustion, and endurance characteristics of different types of diesel engines with various conditions are assessed with biodiesel and blended fuel as well as the effect of biodiesel on the diesel engines. The results show that biodiesel and blended fuel had fewer emissions of CO, HC, and PM but higher NOx emissions than the diesel-fuelled engine. In the endurance test, biodiesel and blended fuel showed less wear and carbon deposits. A high concentration of wear debris was found inside the lubricating oil while the engine operated with biodiesel and blends. The performance, emissions, and combustion characteristics of biodiesel and its blends showed that it can be used in a diesel engine. However, further research on long-term endurance tests is required to obtain a better understanding of endurance characteristics about engine wear of the diesel engine using biodiesel and its blends.

Анали Економског факултета у Суботици, Vol. 54, број 40/2018, стр. 049-065 Датум пријема рада: 10.11.2017. Датум прихватања рада: 15.04.2018. Примена стратегије маркетинга из заседе 1 Implementation of ambush marketing strategy Слађана Старчевић  Универзитет Метрополитан, ФЕФА факултет, Београд Александра Мајдаревић  Универзитет Метрополитан, ФЕФА факултет, Београд Ема Маринковић  Универзитет Метрополитан, ФЕФА факултет, БеоградСажетак: Маркетинг из заседе представља покушај компаније да оствари корист на основу популарности и репутације одређеног јавног догађаја, тако што ће привући пажњу пратилаца догађаја, али без плаћања спонзорства. Пракса се популарно назива "крађа ефеката туђег спонзорства" и већ тридесет година представља глобални феномен. Како тема није обрађена у домаћој стручној литератури, циљ рада јесте детаљно представљање узрока, врста и ефеката примене маркетинга из заседе. Маркетинг из заседе углавном се везује за велике спортске догађаје, који су интересантни због великог броја гледалаца, али постоји доста случајева који нису везани за спорт. Ова пракса обухвата различите активности којима се могу значајно угрозити ефекти званичних спонзора догађаја. Међутим, један од основних проблема јесте тај што право не познаје појам "маркетинг из заседе", а већином спроведених активности не крши се закон, већ оне представљају слободну тржишну конкуренцију. Кључне речи: маркетинг из заседе, спонзорство, јавни догађај, маркетинг стратегија, понашање потрошача Abstract: Ambush marketing is an attempt by a company to obtain benefits from the popularity and reputation of a particular public event by attracting the attention of the event's visitors, while not investing in event sponsorship. This practice is commonly called "stealing the effects of someone else's sponsorship". Ambush marketing has become a global phenomenon in the past thirty years. As this topic has not been widely researched in domestic scientific literature, the aim of this paper is to present the causes, types and effects of the ambush marketing. Ambush marketing is mainly associated with major sporting events, which present a great marketing opportunity because of a large number of attendees, but many cases of it are not related to sports.This practice includes various activities that can significantly undermine the effects of the official event sponsors. However, one of the problems is that the law does not recognize the term "ambush marketing", and most of its activities do not really violate the law, but represent the free market competition.