No abstract

The satisfied customer is a customer who appreciates the quality of the goods and recommends them to others. Achieving a high level of satisfaction is not easy, as he is often well-informed, is awaiting something new, looking for new experiences and ways of accessing it, and prefers their easy availability, often on demand. The way how to improve its level of satisfaction lie in exploiting the innovation potential that creates the basic assumptions for the sharing economy. That economy does not create a new market or new customer; its aim is to offer services in other ways or in a new form with the aim of satisfying as widely as possible the various demands of customers. According to the fact that especially young people prefer to use new ways of acquiring their experiences or to change their forms of availability, the use of technologies and IoE takes your place in these processes. The obstacle in this process is the need to rapidly develop smart solutions or devices that meet the broad customer requirements. In this process, spin-off and start-up companies, supported by university centers, have a great potential as they directly support the transfer of the latest technology into practice. Summarizing the best practice solutions, we should eliminate barriers to successful spin-offs and start-ups as well as SME business doing in competitive practice. Using the model of sharing economy, the effectiveness of such economics will be researched. Using the survey method, we will evaluate the views of 189 managers of Slovak SMEs and 26 managers of IT companies related to the enhancing the use of innovation opportunities and IT potential in practice. Comparing our research results with the results of similar research activities in the EU, we try to identify the barriers that prevent them from exploiting their potential using the statistical methods and validation tools that are part of the SPSS program. Based on the analysis and synthesis of research outputs, we summarize the recommendations how to improve customer satisfaction with ways of sharing goods using the latest technology and related platforms.

Financial literacy belongs to the most important competences of all members of the modern 21-st century society. The authors present results of the research based on the personal finance index that is recently developed an innovative measure of knowledge. The questionnaire research that has been conducted among the students of two universities in the Czech and Slovak republic. It focused on full-time and part-time students with the aim to verify the suggestion that practical experience of distance learning students has a significant impact on the level of their financial literacy. Statistical analysis of the data shows, that part-time students have achieved better results in all functional areas of the personal finance index. Based on these findings authors also drew some conclusions for improving education in this field.

Development of modern technologies provides new options and enhancements in the way of tourists' involvements and experiences. By integration of various non-traditional technical means, deeper interactivity between the city and its visitors can be reached. Through this paper, the special guidance system for tourists based on the usage of smartphones will be introduced. The system utilizes special NFC sensory to guide tourist across all important sightseeing objects. The system is applied as a geocaching game, where all participants are motivated to reach all tasks as fast as possible, step-by-step visiting and investigating all objects on which the city tourism lies.

The purpose of the contribution is to measure and evaluate the efficiency of communication tools on the principle of data envelopment analysis (DEA) in Slovak hotels. The first part of this contribution describes the importance of tourism in the conditions of the Slovak Republic and the theoretical and conceptual definition of the data envelopment analysis method, whose main objective is the evaluation of the effectiveness of decision-making units. The communication tools used in the communication between the Slovak hotels and their guests are used for the needs of the decision making units. Data on input and output variables were obtained from the Ministry of Transport and Construction of the Slovak Republic, the Union of Hotels and Restaurants of the Slovak Republic, and a marketing survey of the completed questionnaire forms. The second part of the contribution evaluates the effectiveness of the communication forms in question on the principle of the DEA method of input-oriented models in order to minimize expenses related to the realization of marketing communication in the hotel industry. Appropriate efficiency calculations for the communication tools in question were performed using the DEA Excel Solver, a simple application that uses the internal excellence solver to solve optimization tasks. Depending on the application of the DEA methods, effective and inefficient communication tools were identified, followed by a process leading to the optimization of the communication portfolio in the hotel industry.