Digitalisasi menyebabkan trend belanja online salah satunya pada e-commerce Shopee. Shopee memiliki alat promosi berupa flash sale dan cashback yang mendorong perilaku impulse buying. Tujuan dari penelitian ini adalah untuk mengetahui adanya pengaruh flash sale dan cashback baik secara simultan maupun parsial terhadap perilaku impulse buying pada pengguna Shopee. Flash sale dan cashback merupakan variabel bebas sedangkan impulse buying merupakan variabel terikat pada penelitian ini. Penelitian ini adalah penelitian kuantitatif dengan penentuan sampel secara non-probabilitysampling dan teknik penarikan sampel menggunakan metode Insidental Sampling.Data diperoleh dengan menyebar angket/kuesioner pada 100 responden pengguna Shopee, kemudian dianalisis dengan metode regresi linear berganda, lalu hipotesis diuji dengan Uji F serta Uji t. Hasil analisis menujukan bahwa terdapat pengaruh secara simultan (bersama-sama) dan parsial (individu) dari variabel flash sale (X1) dan Cashback (X2) terhadap variabel perilaku impulse Buying (Y) pada pengguna Shopee.

Community service is done by the empowerment of women fishermen by developing shell nugget in Bluru Kidul Village, Sidoarjo Sub-district, Sidoarjo Regency. This activity was conducted from March to June 2018, the methods of community service are training, mentoring, and practice of making shell nugget according to the receipe of dough that flavor and hygiene, marketing management practices of packaging and labeling. It aims to create an independent and creative society in projecting their future, the family of fishermen in Bluru Kidul Village, Sidoarjo Sub-District, Sidoarjo Regency, so that they will no longer rely on local government in developing home industry business in their village. In addition, they will be able to stand on their own with potential in their area. Management system based on independence and creativity in the development of shell nugget production is still rare. Therefore, Bluru Kidul Village is expected to be a pilot village especially in the production of shell nugget in East Java in particular, and in Indonesia in general, especially for coastal villages.

This community service activity aims to increase the income of the milkfish cracker home industry by fisherwomen in Kalanganyar Village, Sedati District, Sidoarjo Regency. The method of implementing the activity uses counseling sessions, training, and practice. The counseling materials are (1) the importance of developing a variety of quality crackers to increase sales volume, (2) the importance of making attractive and hygienic packaging for marketing milkfish cracker products. At the same time, the training material is making hygienic cracker dough with variations in original and spicy flavors. The application of appropriate technology was an electric machine for cutting cylindrical cracker dough. While the online marketing tool developed is Instagram. The conclusions of this activity are (1) training in making hygienic cracker dough with a variety of flavors, (2) improving marketing channel strategies, (3) redesigning product brands, (4) increasing production capacity.

This study aims to analyze the significant influence between self control and financial attitude on the financial management behavior of users of buy now pay later services. This research uses quantitative research with a descriptive approach. The population in this study are residents of the city of Surabaya who use Shopee Paylater. The number of samples in this study were 115 respondents. In this study using the Non-Probability Sampling technique with purposive sampling technique. The analysis technique used is multiple linear regression analysis. The results of this study indicate that the self-control variable partially has a significant effect on the financial management behavior of buy now pay later service users, the financial attitude variable partially has a significant effect on the financial management behavior of buy now pay later service users, self control and financial attitude variables simultaneously have an effect. significant to the financial management behavior of users of the buy now pay later service. Keywords:  self control, financial attitude, financial management behavior, buy now pay later

This research was conducted at the Kedai Cokelat Klasik which is a business engaged in the culinary business sector as the object of research. The purpose of this study is to identify and analyze the marketing mix strategy implemented based on the SWOT analysis by Kedai Cokelat Klasik. The results of the SWOT analysis method are used as the basis for determining the marketing mix strategy that can be carried out by Kedai Cokelat Klasik. The research method used is a qualitative type with descriptive analysis which refers to the concept of the 4P marketing mix, namely Product, Price, Place and Promotion. Data collection techniques were carried out by means of in-depth interviews, participatory observation and field research. The analytical method used is the SWOT analysis method with the stages of compiling the IFAS and EFAS matrices, determining the SWOT quadrant and SWOT matrix. From the results of the study, it can be concluded that Kedai Cokelat Klasik is in quadrant I position. It can be concluded that the marketing mix strategy applied by SWOT analysis is an aggressive strategy, namely by maximizing its strengths to take advantage of existing opportunities.   Keywords: Marketing Mix Strategy, SWOT Analysis, IFAS Matrix, EFAS Matrix