The paper’s purpose is to investigate the influence of selected elements (Accessibility, personal innovativeness (PI), resistance to change, facilitating conditions, perceived usefulness (PU), perceived ease of use (PEOU), attitude) on university students’ to intend e-learning usage. The objective of this paper is to advance a conceptual framework to analyze and to recognize the intention of students to use e-learning in Lebanese private universities. The collection of the data was from 444 private universities students in Lebanon. The SEM analysis had been used to evaluate the influence of these components to intend e-learning system. The results stated that relationships between accessibility on perceived usefulness are not accepted. Furthermore, the associations between (PI) and PEOU are also not accepted. However, all other relationships are accepted in the framework model. Finally, results discussed then conclusions and future research are presented.

The study’s purpose is to investigate the impact of selected factors (Computer self-efficacy (CSE), subjective norms (SN), perceived enjoyment (PE), perceived usefulness (PU), perceived ease of use (PEOU), attitude) on university students’ intention to use e-learning. The objective of this paper is to advance a conceptual framework to better understand the factors that could affect the intention of students to use e-learning in Lebanese universities. The collection of the data was from 444 private universities students in Lebanon. The SEM analysis had been used to assess the influence of these components to intend e-learning system. All proposed relationships are accepted in the framework expected the relationships between Computer self-efficacy (CSE) and subjective norms (SN) on perceived usefulness are rejected. In addition, relationships between subjective norms and perceived enjoyment on perceived ease of use (PEOU) are rejected. Finally, results are discussed then conclusions and future research are presented.

This study aims to investigate the impact of selected factors (website quality, website brand, trust, SNS usage through mobile application, eWOM, and mobile phone addiction) on online purchase intention during the COVID-19 pandemic. The study also investigates the mediating impact of trust on the association between website quality, website brand, and online purchase intention. Data were collected from 226 Facebook users in Lebanon. The hierarchical regression analysis was used to evaluate the impact of these factors on online purchase intention. The results show that only website brand and mobile phone addiction were significantly related to online purchase intention. It was also found that trust does not have a mediation effect on the relationship between website brand and online purchase intention. However, trust can be considered as a partial mediator of the relationship between website quality and online purchase intention. Finally, practical implications are discussed. Then directions for future research are presented.

Nowadays, E-sports became a fast growing industry that have changed remarkably. E-sports is spread over the societies due to the dramatic environmental changes such as pervasiveness of the online trend. This paper investigated the role of the enjoyment, competence, perceived ease of use, perceived usefulness and satisfaction on continuance intention to adopt E-sports. A self-administrated questionnaire is developed using snowball sampling technique during January and February 2023 applying SPSS version 24 to test the current research hypotheses. The current paper revealed that enjoyment, perceived usefulness and satisfaction are positively affected continuance intention to adopt E-sports. However, the findings indicated that competence and perceived ease of use have insignificant effect of continuance intention toward E-sports. This study is considered as one of the few research conducted to analyze continuance intention toward E-sports. The current study introduce several contributions on the theoretical and practical levels that enhancing both marketing literature and decision makers in the domain of applications' designers, programmers and Esport exercises trainers. Finally, the limitations and future research are also presented in this research.

The purpose of the research is to investigate aspects influencing students' adoption of E-learning systems and to predict the main reasons behind intention of E-Learning usage. These aims will be achieved by investigating 33 empirical studies in different E-Learning contexts in a systematic manner. This paper is composed by different sections, started by the introduction, followed by the theoretical background, then the methodology. It follows by presenting a literature review in a systematic way, then the discussion and conclusions and finally future research are presenting in the end on this study. Theoretical BackgroundThis study will analyze the students' expertise, expectations, student engagement and perception of E-learning. The most common theories adopted by the researchers to clarify students' motives toward E-learning systems are Theory of diffusion of innovations, Technology acceptance model (TAM) and Unified Theory of Acceptance and Use of Technology (UTAUT). "Theory of diffusion of innovations" is considered one of the theories employed for the research of technology acceptance in educational institutions. Rogers (1995), according to this theory, five variables affect the student's adoption toward E-learning. While relative advantage, observability, trialability and compatibility positively affect students' adoption, complexity negatively affect the degree of adoption.Technology Acceptance Model" (TAM) states that two factors are positively impact students' attitude toward student' intention to use E-learning system. These aspects are perceived usefulness (PU) and perceived ease of use ‫مج‬ ‫خاص‬ ‫عدد‬ ‫التجارة‬ ‫لكلية‬ ‫السادس‬ ‫العلمي‬ ‫المؤتمر‬ ٢ ‫مايو‬ ٢٠٢٢