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Malaysian family businesses are not easily identifiable, yet the subject still has its desirability as the studies are being conducted with scattered information related to the phenomenon which can give a good idea about its magnitude. After the impact of covid-19, digital transformation is treated as a necessity for the family as it is always being in the back of their mind, to begin with. However, there are always internal issues prevailing in the family business, although the sector contributes the most especially to the economy and society in this nation. As such, this research has attempted to understand the performance of the family business in Malaysia with two case studies as examples at end of this discussion.