Creative industries contribute to the use of the cultural and resource potential of the region (cultural traditions, historical and architectural heritage) and their direction for local economic development. The purpose of the article is to identify the trends in the development of creative industries in Ukraine, their role and significance for the tourism industry, and on this basis to justify the advantages of their synergistic connection to the local economic development of the Mykolaiv region. The research uses a set of scientific research methods of a general (analysis and synthesis, induction and deduction, abstraction, formalization) and special (content analysis, comparison, graphic) nature, which made it possible to reveal meaningful interpretations of regularities regarding the interpretation of the concepts of "creative industries" and "creative tourism", as well as characterize the synergistic relationship between them. It was found that creative industries have a positive impact on the country's economy, in particular, the cultural sector accounts for 3.1% of the global gross domestic product, and cultural and creative industries provide almost 50 million jobs. It was established that Ukraine has a significant potential of creative industries, the value of which in the economy is constantly growing, so the export of creative industries accounts for 30% of the total. It has been established that Ukraine has a significant potential of creative industries, the value of which in the economy is constantly growing, so exports of creative industries account for 30% of the total. The scientific works of Ukrainian scientists, as well as scientists of other countries, on the influence of creative industries on the development of tourism were analyzed, as a result of which attention was focused on a number of advantages that can be combined into three groups: the tourism industry (a new unique tourist experience; expansion of the offer without any what additional investments; high-quality and sustainable tourism with high added value and purchasing power); community and population (diversification of the local economy;creative entrepreneurship; sustainable development of the territory; investment attractiveness; new forms of cooperation; improving the quality of life and well-being; social cohesion; community empowerment); the field of culture (positive influence on the development of cultural infrastructure; preservation and restoration of intangible cultural heritage; cooperation in the cultural sphere; formation of creative communities). It is the search for new and creative ways to develop the tourism sector (opening of domestic destinations, development of new routes and territory development projects) that will contribute to increasing the competitiveness of the tourism industry

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The urgency of the research forms the complex of agricultural sector productivity problems, employment level reduction problems, low wages level, and land productivity reduction. The article is devoted to searching for agrarian sector development directions, which promotes steady economic development based on identified problems. The research aims to develop proposals for solving the main agro-sector problems, which contribute to sustainable economic growth. The article develops the methodology of analysis and uses statistical analysis, probability theory, and generally scientific methods of knowledge. The study brings evidence of the leading hypotheses proposed and the table in the “problem-solution” format. It is proved that the agriculture of Ukraine has a heavy influence on the economy and employment. Agriculture is characterised by instability, low wages, and increased land for growing plant products, while livestock farming is in decline. The following methods are used to solve the problems: market transformation on finished food-product, diversification of production, de-shadowing of the sector, agriculture automation increase, land reform controlling, stimulating farming state programmes. The originality of this study lies in the authors’ sustainable development analysis methodology through the agricultural sector growth. The practical significance of the study lies in the possibility of implementing recommendations at the macro- and microeconomic levels. A further research field forms the automation processes in agriculture available to small and medium-sized farmers

Abstract. Introduction. Tourism is the most intensive economic system that is developing. The rate of its growth is almost two times higher than the same of other branches of the world economy. Tourism contributes to the active local development of regions, the development of national ideas, and the employment of the local population. In addition, tourism ensures the inflow of funds to budgets, foreign currency, and the improvement of finances. The COVID-19 pandemic has made adjustments to the development of the tourism industry. Practically all countries experienced an outflow of tourists. It is negatively affected the socioeconomic condition of the region. For example, inflows of funds to local budgets have decreased, many people have lost their jobs, the number of unemployed has increased, and the income level of the local population has decreased. So, with this in mind, the European Union 2022 proposed new approaches to tourism development. The European Agenda for Tourism 2030 will be interesting for Ukraine. Purpose. The purpose of the article is to study the European experience regarding the formation of priority directions for the development of the tourism industry until 2030 to implement the best practices for the changes in the tourism sector in Ukraine. Results. Over the years, the tourism sector has proven its resilience and ability to «recover» from any economic crises. But also to contribute to economic and social recovery. The tourism industry in 2020 received perhaps the worse results from its activities in its entire history. The main goal of the «European Agenda for Tourism 2030» is the transformation and reboot of the tourism industry. In the future, tourism must be more sustainable, digital, global, social, and responsible. The goal of the strategy is green and digital technologies, processes of social and economic integration, social responsibility, training, and support, as well as the renewal of policy and management in the tourism industry. The hospitality industry and public catering create 18% of all food waste, so tourism, hotel, and restaurant establishments should recommend reducing the waste. Also, they need to implement food waste management strategies. Conclusions. Despite the negative impact, the COVID-19 pandemic contributed to the transformation of the tourism industry. Thus, the world community has united to create a new narrative - sustainable tourism development. The full realization of the tourism sector's potential will provide positive change and opportunities for all people all over the world. The tourism industry of the European Union is already strengthening its status as a world leader due to the high demand for regional and domestic travel, as well as ecological and sustainable tourism. Reducing waste is a primary goal of sustainable development, which is relevant for the global hospitality industry. Hotels and accommodations are better prepared than others to address these challenges thanks to the growing trend of environmental management systems and certification across the industry. The presented experience of the European Union regarding the future vision of the tourism industry will be relevant for study and implementation in the tourism industry of Ukraine.

Abstract. Introduction. In our days modern society is characterized by changes. The economy of production has been replaced by the economy of service. The hotel and restaurant sector is one of the most profitable and promising economic systems, which has been developing at the fastest pace. Satisfying and focusing on the needs of consumers requires hotel and restaurant owners to respond to their changing requirements and make rational management decisions. An effective business organization is essential for solving such problems and ensures long-term success. The conceptual foundations of the theory of business processes were considered in their works by both foreign and domestic scientists. Purpose. The purpose of the article is to systematize theoretical aspects regarding the organization of the head business processes in the hotel and restaurant business. Results. The dynamic development of the market environment requires enterprises to improve their management systems and a new way of thinking. The hospitality industry has several ranges of services. The implementation of system and process approaches in practice will allow hotel and restaurant companies to carry out their activities in a high-quality manner. The activity of business entities is a synergistic socio-economic-technological and management process consisting of various separate operations (business processes). This diversity has positive and negative challenges. Insufficient standardization and inefficiency of business processes lead to a low level of customer satisfaction, high costs, and reduced profitability, while their perfect organization increases the competitiveness of the institution as a whole and its products or services. The activities of hotel establishments focus on the main business processes. There are hotel management, supply of necessary resources, arrival and departure of guests, and production and serving of food and beverages. It is claimed that the considered typical business processes can be supplemented by others. Besides, the hotel management should create its development methodology, and on the other hand, have complete information on quality management. Conclusions. The implementation of the process approach is reflected in the flexibility of the accommodation facility, its ability to implement innovations, and reengineering business processes to meet the needs and expectations of service consumers. A close relationship between the functional divisions of the hotel and between employees leads to their considerable contribution to the realization of competitive advantages and helps to establish teamwork and cooperation. This organization of business processes helps to focus attention on guest pleasure, and as a result, increases labor productivity and profitability.