321The modern viniculture in the czech republic has been influenced especially by the changed wine law in 1995 (and its later revisions) and by the privatization of companies. The most important stimulator of the increasing consumption of domestic wine was the increasing quality of the wines enabled by the improvement of agricultural technology and wine cultivation and big investments into the modern Abstract: The paper identifies and analyses the main factors which influenced the wine demand. The average annual wine consumption per capita is the basic factor of the wine demand. The average annual wine consumption, one of the wine demand factors, grew between 2003 and 2007 from 16.3 l to 18.5 l per capita. Following this trend, we can expect the average annual wine consumption 19.0 l per capita in year 2010. A positive feature of this development is also the fact, that there grows the demand after the quality wines. At the same time, there grows also the consumption of the lower quality, cheap wines packed in boxes or PET bottles. A continuously growing tendency can be also noticed in the red-wine consumption. This change of consumer preferences has significantly influenced the growth of the share of the red varieties in the newplanted vineyards. however, there are critical factors in the development of the demand for wine demand here. Specifically, it is the daily feasible ration of alcohol in wine and other alcoholic drinks, especially beer that we can treat as the substitute of wine. The average annual beer consumption moves about 160 l per capita in the czech republic. The continuously growing tendency of wine consumption is reduced by the lower price of beer too, because beer is the cheapest alcoholic drink in the czech republic. The taste and preferences of consumers have been changing, that means, that the consumers are the ones who decide about the wine quality, and not producers. That is why this paper includes the partial results of the research oriented on the habits and behaviour of consumers in the wine market in the czech republic. it is concentrated on the wine sellers opinions on demand development in the wine market.Key words: wine, wine production, wine demand, wine consumption, consumer preferences Abstrakt: Příspěvek identifikuje a analyzuje hlavní ukazatele, které ovlivňují vývoj poptávky po vínu. základním ukazatelem poptávky po vínu je jeho průměrná roční spotřeba vína na jednoho obyvatele. Přitom v roce 2003 se spotřeba pohybovala kolem 16,3 l a podle údajů Českého statistického úřadu se zvýšila v roce 2007 na 18,5 l. Také do budoucna je očekáván nárůst spotřeby na cca 19,0 l v roce 2010. Pozitivní na tomto vývoji je také to, že se zvyšuje poptávka po kvalitních vínech. zároveň také roste spotřeba méně kvalitních, levných vín balených v krabicích, či PET lahvích. Stále rostoucí tendenci rovněž vykazuje spotřeba červeného vína. Tato změna v preferencích spotřebitelů výrazně ovlivnila zvyšování podílu modrých odrůd při nových výsadbách vinic. Mezi další faktory ovlivňující spotřebu (poptávk...

This paper analyzes the data on the development of the main factors of the demand for wine and wine consumption in the Czech Republic. The average annual wine consumption, one of the wine demand factors, grew between1991 and 2005 from 14.8 l to 17 l per capita. Following this trend, we can expect the average annual wine consumption 17.4 l per capita in year 2010. However there are critical factors in the development of the demand for wine demand here. Specifically it is the daily feasible ratio of alcohol in wine and other alcoholic drinks, especially beer that we can treat as the substitute of wine. The ethanol consumption in beer accounts for 50% of the total ethanol consumption in alcoholic drinks in the Czech Republic. The negative influence on wine demand growth has been the price of other alcoholic drinks, especially beer that is the cheapest form of ethanol.Key words: wine, wine consumption, beer consumption, alcoholic drinks, daily admissible ration of alcohol Abstrakt: Příspěvek analyzuje 15letou časovou řadu hlavních ukazatelů vývoje poptávky na trhu vína v ČR. Průměrná roční spotřeba, jako ukazatel poptávky vína na jednoho obyvatele v ČR, se ve sledovaném období let 1991 až 2005 zvýšila ze 14,8 na 17 l a na základě dosavadního vývoje je predikován její nárůst na 17,4 l do roku 2010. Kritické faktory vývoje další spotřeby (poptávky) vína jsou zdravotně doporučená resp. přípustná horní hranice spotřeby etanolu a spotřeba ostatních alkoholických nápojů, a to především piva, které vystupuje na trhu vína v roli substitutu a v ČR se na celkové spotřebě etanolu podílí více než 50 %. Negativně na nárůst spotřeby vína působí i ceny alkoholických nápojů, neboť nejlevnější alkohol je možné koupit opět ve formě piva.

GURSKÁ SYLVIE, VÁLOVÁ ADRIANA: Corporate social responsibility in mining industry.

The term „Corporate social responsibility“ is an umbrella term embracing theories and practises relating to how business manages its relationship with society. In the last decades the development of companies responsible behaviour has been influenced by several facts. One of them is the existence of multinational enterprises. They have an elaborated firm strategy, a value system and bring the CSR concept in partial divisions. CSR enterprises also take the advantage of differentiation from the competitors and want to be successful on unified markets. Generally there is an effort to improve unfavourable situation in the environment and the society (global warming, corruption, insufficient community support, bad working conditions). The corporate responsibility has been supported by many foundation projects in the Czech Republic, e.g. two month’s employment support campaign “JSOU ZDRAVÍ?” for disabled people (NFOZP) created by the foundation Nadační fond. Czech firms have a possibility to use several portals like educating portal Boussole CSR, its aim is to approximate the responsible business mostly to small and medium sized enterprises. Currently there exist many publications regarding this topic and the companies have a big chance to get into customers’ awareness as a corporate responsible firm, like the attendance at national/international competitions. However, the firms are using other possibilities too. They participate on project creation (e.g. „Stáže manažerů bez bariér“), they establish a fair-trade stand directly in their companies or try to add an value to their business (cleaning company with a respect to the environment).