This research discusses the dissemination of education policy by looking at the responses and insights of students, lecturers, and education staff at the University of Muhammadiyah Makassar towards the Merdeka Belajar-Kampus Merdeka (MBKM). The biggest challenge in implementing educational policies in higher education is the percentage of understanding of the academic community and their readiness to implement education policy packages implemented by the government. In this study, a qualitative method was used by using a case study at the University of Muhammadiyah Makassar. The data was obtained from the results of a survey to students, lecturers, and education staff conducted by the MBKM Grant Team of the University of Muhammadiyah Makassar through a survey platform and survey questions facilitated by the Ministry of Education and Culture of the Republic of Indonesia starting on 18-22 December 2021. The results of the survey processed using the Nvivo application. There have been various responses regarding the Independent Learning-Kampus Merdeka Program and it can be concluded that the dissemination of the MBKM policy still needs to be maximized, because there are still many educators and students who do not know the nature of the policy.

The Perpustakaan Kambing Community is a group of people who are trying to assist coffee farmers with the farming knowledge and education. This community also maintains the Coffee Lappara brand, which transforms coffee beans into packaged black coffee products. Efforts to enhance the welfare of Lappara coffee producers, however, ran into obstacles as the project progressed. One of the challenges the Perpustakaan Kambing faces is a lack of product branding knowledge, which has resulted in their coffee business failing to grow at all. This service seeks to improve understanding of how to use the seven aspects of branding to lappara coffee products. The technique of implementation is interactive discussion, coaching, and assistance. In the end of the program, partners are able to determine the content of the seven basic parts of branding, including target market, target audience, and brand recruiters, brand name, brand slogan, brand style, and logo design, as a result of this activity.