Throughout the twentieth century and during the first decade of the new millennium, journalism schools have maintained a teaching model founded on the continuation of standard practices in the discipline. This model disregards the importance of applied research in supporting innovation in pedagogy and in journalism. In this article, we argue that the integration of teaching and applied research is necessary in part to overcome the current crisis media organizations are facing in relation to the outdated business models established in the previous century. One of the study’s main conclusions is that the current lack of interaction between universities and the media industry should give way to hybrid teaching models that include multidisciplinary applied research projects focused on the development of new formats, graphic languages, techniques, processes and prototypes of content production platforms.

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At A Time of so mAny chAnges both in the profession As well As in the teaching of journalism, discussing ethics in the communication media appears to us to be essential. For this reason, our dossier brings together texts by experienced researchers who approach this relevant issue from different perspectives. Clóvis Barros and Sérgio Praça bring up new and old structures of the journalistic field in order to contemplate the possible effects on the definition of its ethics. Their argument is that ethics should also be studied beyond field theories. For these authors, Bourdieu´s field theory solves a series of scientific problems,

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in Aracaju, Brazil, covering two important topics: agenda-setting examined in the era of the Internet and sociosemiotics applied to journalism studies. McCombs, who is currently a member of the faculty at the University of Texas, called attention to the transformations of journalism with the arrival of the Internet. From his point of view, the worldwide computer network provides many opportunities for construction of a journalism which is much more profound and closer to the public. He also maintains that the readers want quality content. Because they do not find it in print journalism, they are ceasing to read newspapers. On the Internet, they are not seeking cutting edge technology. They want content, always. Based on the Long tail Theory of Chris Anderson, McCombs outlines some possibilities for online journalism attracting the public more with segmented offers. Internationally renowned for his theory of agendasetting applied to the mass communication media, McCombs has exercised a great influence on Brazilian journalism studies. Professor McCombs had never been in Brazil before. Among the researchers present at the event of the Brazilian Association of Journalism Researchers-SBPJor, he commented that he would always maintain good recollections of the country, which he liked very much. In this edition, BJR brings together three researchers from two extremes of the country in order to draw the profile of