This study aims to determine the level, correlation, and influence of the usability of academic information system services using the ServQual and WebQual 4.0 methods. The research method used is qualitative-qualitative and data collection through a survey verification consisting of 20 statements. The questionnaire statement uses a Likert scale with 100 student respondents as the main users. The sampling technique uses a simple random sampling technique. Then, the data analysis in this study uses path analysis. The results showed that ServQual was at an average score of 2.60, WebQual 4.0 was at an average score of 2.59, and the average score for the User Satisfaction variable was at 2.66. Academic information system improvement will have a major effect on User Satisfaction. This is by the results of the verification analysis which shows that ServQual (X1) and WebQual 4.0 (X2) have a positive effect simultaneously on User Satisfaction (Y), with a total effect of 0.688 or 68.8%. External influence of 0.312 or 31.2%. Thus, the academic information system in small and medium-scale private universities needs to be improved on the WebQual 4.0 variable and can be added by ServQual improvements, and ServQual improvements can also be done without including WebQual 4.0.

This study aims to determine the role of the Wonderful Indonesia branding promotion at the Asean Tourism Forum (ATF) in improving tourism in Indonesia. The ASEAN Tourism Forum (ATF) is regional cooperation that seeks to promote the ASEAN region as an international tourist destination.The research method used is a qualitative method through literature reviews on official government documents, scientific articles, and news.The results show that the ASEAN Tourism Forum (ATF) is a means or media for Indonesia to attract foreign investors to invest or invest in cooperation in developing tourism in Indonesia, as well as the Wonderful Indonesia branding promotion media to attract foreign tourists to tourist destinations in Indonesia. Indonesia. The Indonesian government takes advantage of ATF activities, namely the ASEAN Tourism Marketing Strategic (ATMS), TRAVEX, and the ATF award for the best destinations in ASEAN to boost the prestige of Indonesian tourism.Keywords : Branding Promotion, ASEAN Tourism Forum (ATF), Wonderful Indonesia

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Background – The Covid-19 pandemic has made the world economy to experience a sharp decline, especially in the tourism sector. One of the tourism sectors affected is coastal and marine tourism. To increase the number of tourists again, many researchers state that digital marketing has a significant role. Aim – This study aims to examine the used model of digital marketing used by coastal and marine tourism actors so that they can be optimized to increase tourism attractiveness. Design / methodology / approach – The method used in this research is to use six steps, namely strategy determination, planning, training, data collection, review, and reporting. Research data collection will be carried out using a questionnaire survey method. Findings – According to the findings, digital marketing through websites and Instagram factors can affect tourism attractiveness but cannot affect intention to visit. However, the intention to visit in this study can be influenced by tourism attractiveness. Research implication – Tourism providers must consider what factors can increase tourism attractiveness, such as by using digital marketing tools. The local government can also increase the facility in the tourism destination. Limitations – Future studies can consider other factors in digital marketing, as this study only considers websites and Instagram as the too. Other factors, such as email marketing, search engine optimization, content marketing, and the use of mobile applications should be explored by future researcher.

The main issue in this research is the weak Quality of private universities in utilizing digital media in the industrial era 4.0, which leads to the formation of professionalism in the form of an innovative campus, which according to researchers, is influenced by organizational Commitment and digital organizational communication. Target group private universities in Bandung. This study's descriptive survey research design is based on a verification methodology. Data was collected through survey techniques by distributing questionnaires to as many as 69 respondents, all employees. Analysis in data processing using path analysis. It is based on the findings of the verification analysis, with r2 = 0.587, or 58.7%, as the coefficient of determination. The results show that the Quality of digital services is influenced by organizational Commitment and digital communication, both simultaneously and simultaneously. In comparison, there is still the influence of other external factors, which has not been studied, and is 41.3% academically recognized. Research findings also reveal that optimizing digital services can be done by first improving the Commitment of human resources to utilizing digital media in communication.