The article analyzes the state of implementation of information and communication technologies (ICT) in the organization of e-learning in higher education (using the experience of specialities «Tourism» and «Social Work»). The urgency of e-learning technologies application and related information and communication technologies is proved. Author determined the advantages and disadvantages of the popular platform Moodle e-learning. The results of research on active use of ICT, e-learning platforms, choice of ICT-based survey of the Ukrainian higher educational institutions that provide teaching training courses in specialities «Tourism» and» «Social work» are presented. It has been found that teachers prefer e-learning platforms, various Internet sites, multimedia presentations, video software Skype and Viber.

The article analyzes the current trends in the use of innovative technologies in the field of tourism. The essence of innovative technologies in tourism and their role in the development of tourism is determined. It has been found that innovations in tourism are the creation of a new or improvement of an existing product using the latest techniques, technologies and resources. It was found that in the field of tourism the use of modern information technologies is relevant, in particular: mobile Internet; electronic catalogues with leisure offers; electronic booking systems; social information networks; electronic ticketing systems; Internet advertising; convenient payment systems, etc. It is established that Internet technologies are an effective means of forming a positive image of the enterprise; promotion of new types of tourist services; informing consumers about new tours or promotions, as well as promoting them on the market, etc. Examples of modern innovative technologies used in the field of tourism are given and the expediency of their introduction is proved. It has been found that in modern conditions it is important to visit online museums and virtual 3D tours, which allow you to travel via the Internet. It is proved that social information networks are an effective tool that affects the consumption of tourist services. They allow tourists to share their own tourist experience, impressions of hotels, level of service and more. It was found that at the present stage of tourism development it is important to form and effectively operate a system of innovation management. The necessity of the development of the newest directions of Internet marketing in the field of tourism is proved. It is established that the introduction of innovative technologies ensures the effective development of the tourism sector in modern conditions, as well as gives a significant competitive advantage.

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The article analyzes the problems and prospects of tourism education in Ukraine. It is established that the level of socio-cultural development of any country directly depends on the level of development of the tourism industry and the relevant qualifications of human resources. It was found that today there is a need to train professionals in the field of tourism, who have competencies in the use of new technologies and software, marketing tools to promote tourism products and services, communication and psychological skills, orientation in modern trends in tourism and etc. The normative-legal base of tourism education systems in Ukraine is considered. It is determined that our country is still on the way to implementing key existing laws and regulations aimed at the Europeanization of education, including tourism education. The impact of the COVID-19 pandemic on the education system, in particular in the field of tourism, has been studied. It is concluded that the availability of an education and training system suitable for the digital age is very important in modern conditions. It is established that future specialists in the field of tourism do not have sufficient practical experience after graduating from higher education institutions. It is concluded that their practical training plays an important role in the training of future highly qualified employees. The necessity of using foreign experience in training specialists in the field of tourism, which will help domestic tourism education to enter the international standardized system, is substantiated. Perspective directions of modernization of the domestic system of tourist education in the context of European integration processes are outlined, namely: strengthening of the practical component of tourist education, providing access to foreign internships; adjustment of educational programs taking into account world trends and needs of tourists; stimulating students and teachers to international exchange of experience and internships, etc.

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