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The article considers the issue of legal discourse evolution in the context of today’s civilization informatization in the postmodern era and intercultural dialogue which determines the understanding of fundamental judicial notions relative to the consciousness of an individual as a subject of legal and economic operations, as well as an implementer of social-economic and cultural rights. Given that the Internet environment in the 21st century is characterized by hypertextual discourse, this raises the matter of differentiation between objective and axiological scientific knowledge contributing to a deeper understanding of the universe. The principles of further research in different scientific fields (humanitarian, natural, social, technical, physical and mathematical sciences) in the context of their social and socialization role in the information society are perceived as the coevolutionary basis of the informational civilization. Also noteworthy is the functional structural analysis of terms’ extraction from the symbolization of the language system, the prospective analysis of legal terms’ functioning, the study of their formal and semantic structure, the classification of legal sublanguage terms and the adjustment, unification and standardization of the term-based system.

The article presents theoretical and experimental analysis of pedagogical and socio-psychological conditions for the effective admission process. To create a positive impact on the career guidance of Ukrainian youth, to improve the professional awareness of modern youth and to consult high school students in determining their professional areas, departmental services from education, social protection and employment services decided to work together on the development of career guidance services. Services include the implementation of steps in the direction of: improving the career guidance of students; development and wide dissemination of methodological materials for career guidance and the increase of the scope of career guidance for all educational institutions, the creation of career centers in higher education institutions; creation of a monitoring system for the employment of graduates of higher education institutions together with the Pension Fund. The areas of education reform are theoretically generalized to ensure the conditions for the discovery and development of each person’s talent, change and modify programs, choose subjects for children, create and prepare for the introduction of a senior specialized school and reform of vocational education. Effective ways for career guidance of Ukrainian youth and their awareness of their career path should become the main condition for the effective work of these mechanisms. The conducted research allowed us to obtain information that allowed us to analyze how the prestige of individual professions is formed, and how, using various social and pedagogical conditions, it is possible to promote the effectiveness of career guidance, change public opinion about the prestige of a particular profession, and strengthen or weaken it. It is stated that for the effective guidance of future specialists in the social sphere it is important to have a correct and informative-interesting filling of the site of any institution of higher education. The sections offered by the site of the institution, in the “entrant” tab, in particular, should contain as accurate and motivational theses as possible, which are substantially defined by the pedagogical and socio-psychological conditions of effective career guidance, and are relevant for the future specialist of the social sphere.

The article attempts to provide a practical analysis of the psychological basis for the incentives of personality motivation in education managers. In particular, it highlights the results of an empirical study of motivational techniques for normative and value attitudes of education managers in terms of management. It justifies the opinion that leaders of the organizations with strong cooperation between staff and administration and united by a common desire for success, are dominated by the category “hope for success”. And the leaders of such organizations where subordinates are in constant fear of dismissal and under sharp criticism regardless of their work quality, are dominated by the “fear of failure”. It emphasizes the idea that education managers should try to develop “hope for success”. This applies to both men and women, regardless of their work experience. It points out the need to practice methods of overcoming “blame and criticism caused by failure to succeed”. This is especially true for women with over 5 years work experience. It is also worth creating a sense of work efficiency with a positive hope (especially for men with work experience of up to 5 years and more than 5 years work experience) and to overcome manifestations of immorality and injustice to subordinates. Considerable attention in scientific research is paid to the importance of the spiritual component in the personality of modern managers, which requires further study.