ABSTRAK
Persaingan di sektor perbankan di Indonesia semakin ketat dewasa ini. PT Bank Sinarmas adalah bank yang berkembang pesat dan terus meningkat selama 3 tahun terakhir. PT Bank Sinarmas berkomitmen untuk mempertahankan posisi ini. Oleh karena itu, mereka harus memberikan pelayanan yang terbaik dan memberikan produk tabungan yang berkualitas untuk membangun loyalitas pelanggan. Tujuan dari penelitian ini adalah untuk menentukan apakah citra merek (X1) dan kepercayaan merek (X2) secara parsial mempengaruhi loyalitas merek (Y), dan untuk menentukan apakah citra merek (X1) dan kepercayaan merek (X2) secara simultan mempengaruhi loyalitas merek (Y). Metode analisis yang digunakan adalah analisis regresi berganda menggunakan SPSS. Data diperoleh melalui survei langsung dengan menyebarkan kuesioner kepada
Study aims to determine and obtain a clear picture of supportive supervisor, empowerment, and organizational citizenship behavior; and to determine the impact of supportive supervisor and empowerment towards organizational citizenship behavior of employees in PT Setia Makmur Cemerlang. Research used explanatory survey method, while the sample was taken from employees of the company. Research instrument (questionnaires) was used as primary data collection to explain the causal relationship between supportive supervisor and empowerment on organizational citizenship behavior of employees in PT Setia Makmur Cemerlang. Analysis used simple linear regression and multiple linear regression method. Result of this study shows that there is significant influence between supportive supervisor and empowerment towards organizational citizenship behavior.
This study aims to look at the impact of internal and external factors to the stock return of food and beverage companies listed in the Indonesia Stock Exchange 2008 to 2011 period. The method used is the regression equation analysis of panel data using a common effect type.The results show that the internal factors such current ratio, debt to equity ratio and return on assets showed a positive and significant influence on the company's stock return of food and beverage industry in the BEI. While external factors namely SBI interest rate and economic growth showed a different result, where the SBI interest rate has a negative and significant relationship to the company's stock return, while economic growth has no significant negative relationship to the stock returns.
The growing technological applications encourage people to use gadgets as the easiest way to connect their daily lives. The demand for gadgets creates new kind of business opportunities. Many companies can produce supporting product such gadget accessories. One company that engaged in the provision of gadget accessories is Wellcomshop. The company is aggressively increasing sales of gadget accessories. Therefore, the company wants to evaluate the variables that influence purchasing decisions of gadget accessories. The purpose of this study is to determine whether there is influence between variables store atmosphere, merchandise varieties, and quality of service in determining purchasing decisions in Wellcomm Accessories Gadget Shop Mall Citraland. This study is an associative research and using a simple method of correlation and multiple regressions. The population in this study is the consumer Wellcommshop Citraland Mall, while the samples are 90 respondents. The results show that the variation of merchandise (x2) and quality of service (x3) has a significant influence on purchase decisions. While, the atmosphere of the store (x1) does not significantly influence purchasing decisions.
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