Purpose -The purpose of this paper is to review the emerging research field of open innovation and identify where the field is going as well as suggest future fields of research. Design/methodology/approach -All academic papers and books published until November 2007 under the label of open innovation were systematically reviewed. Also, nine key researchers were asked to contribute with their opinions on the research frontier. Findings -A number of key themes in the research were identified, and conclusions on the underlying structure were drawn. This reveals that there is a tendency towards a broader definition and application of the term, a growing critical perspective, and a concentration on theory development and managerial implications.Research limitations/implications -The paper suggests that the locus of the innovation process and the extent of collaboration should be used as two dimensions in a model to further understanding of how open innovation develops. These dimensions have an important impact on both the human and the organizational side of innovation, areas that are highlighted as important fields for further research. Originality/value -Despite the interest in the open innovation topic, a comprehensive review of the academic publications in the area does not seem to exist. The review and the conclusions drawn support the understanding of the growing field.
Innovation intermediaries have become key actors in open innovation contexts. Research has improved our understanding of the managerial challenges inherent to intermediation in situations in which problems are rather well-defined. Yet, in some open innovation situations, the relevant actor networks may not be known, there may be no clear common interest, or severe problems may exist with no legitimate common place where they can be discussed. This paper contributes to the research on innovation intermediaries by showing how intermediaries address managerial challenges related to a high degree of unknown. We draw upon the extant literature to highlight the common core functions of different types of intermediaries. We then introduce the "degree of unknown" as a new contingency variable for the analysis of the role of intermediaries for each of these core functions. We illustrate the importance of this new variable with four empirical case studies in in different industries and countries in which intermediaries are experiencing situations of high level of unknown. We highlight the specific managerial principles that the four intermediaries applied in creating an environment for collective innovation. Therefore, we clarify what intermediation in the unknown may entail.
Seven years after Chesbrough published the first book on open innovation; the field has literally exploded, and is continuing to do so at an increasing speed. Earlier overviews have analyzed the current status of the field at different points in time. The purpose with this paper is to take this research one step further and analyze gaps in the field as it has progressed up to date, and also discuss the managerial implications of that literature. All scientific literature (as found through major databases) published in English on open innovation has been analyzed qualitatively. The paper identifies current streams in the literature and identifies key issues that future research needs to solve. Compared to earlier reviews, we identify a shift in the direction that the research is taken. The paper discusses why this may be the case and speculates on the future of the field.
Current literature argues that firms should have strong ties to customers to benefit from increased customer retention and loyalty. Strong ties, however, have also shown to prevent innovation, suggesting that firms should also develop weak ties to other customer groups. This paper focuses on the potential for strong ties to facilitate, rather than prohibit, innovation. It is based in a 7‐year longitudinal research project with Adidas, a global sporting goods company. From the case, we find that the paradox of tie strength results from an overly simplified view of the nature of company–customer relationships. Contrary to the established literature, we find that strong ties in the Adidas case supported significant innovation. In fact, the involvement resulted in the development of a new product with a radically different product architecture and led to one of the most successful product launches in the company's history. To explain these findings, we introduce the nature of customer participation in a firm's value creation processes as a new dimension of the constitution of firm–customer ties and discuss how such a kind of relationship can develop.
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