Leadership is one of the most important components in running an organization. Along with the rapid development of technology, leaders must have a strategy in carrying out their organization in order to achieve the expected goals, especially in the era of the industrial revolution 4.0. How the strategy that need will determine the fate of the school he leads. This study aims to determine how the principal's strategy in the digital era 4.0. This study used a qualitative approach and then it described in a narrative manner through critical analysis. The research respondents consisted of several teachers and school principals. The results showed that the principal's strategy to improve the quality of human resources was to increase the information. Communication technology knowledge of teachers and all human resources in schools; be a role model for his subordinates to be able to use technology in supporting work; adopt new useful information to be implemented; dissemination of important information on the benefits of technology to the guardians of students; work in a process and results oriented manner; master the 4C formula.
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