The aim of the article is to study the social attitudes of the residents of Vinnytsia region in the conditions of Russia’s full-scale invasion of Ukraine according to data collected in the process of field research practice by students of the Faculty of History and educators of the Department of Culture, Methods of Teaching History and Special Historical Disciplines of Vinnytsia Mykhailo Kotsiubynskyi State Pedagogical University in 2022. In addition, the article monitors the dynamics of worldview and behavioral attitudes during the Russian-Ukrainian war (2014-2022). The research methodology is based on a combination of general scientific methods (analysis, synthesis, generalization, comparison) with the principles of historicism, systematicity, scientificity and verification. Research methodology is carried out in an interdisciplinary paradigm through the prism of field tools of data collection (observation, survey), sociological methods (statistical and content analysis), methods of visual anthropology (recording the interaction between the interviewee, the space and the researcher) and narrative as a discourse. The attention is focused on the structural methods and characteristics of narrative analysis, which made it possible to identify comprehensively the cognitive (thinking), content-semantic and motivational-pragmatic (behavioral) contexts of the residents’ social attitudes in the region in terms of methodology of the identities study. The scientific novelty of the research is to trace and record the social attitudes of the residents of Vinnytsia region in the conditions of Russia’s full-scale invasion of Ukraine, to reveal the dynamics of these attitudes during 2014-2022, and for the first time to apply field material into ethnology by analyzing expectations and preparations for war; memories of the first days of the war; the features of life during the war; evaluations of the events of Euromaidan, the Revolution of Dignity, the annexation of Crimea, events in the East of Ukraine, the attitude towards internally displaced persons; towards Ukrainian citizens in the temporarily occupied territories; evaluations of the actions of the Ukrainian authorities/Armed Forces in countering the Russian invasion and the actions of the regional council/city authorities Vinnytsia regarding the protection of the region and the city, providing humanitarian aid, informing the population about dangers and what was happening on the front line, etc. Conclusions. The relevance of the outlined topic is important not only in scientific, but also in public discourse, since Russia’s full-scale invasion affected every Ukrainian citizen. There has been a qualitative breakdown in the perception of war in the classical dimension. Significant changes have taken place at different levels of identity formation (cognitive, moral-ethical, behavioral). This affected the interpretation and re-interpretation of oneself and others as representatives of society, region, ethnicity, nation, as well as increased the need to declare loudly and to represent clearly oneself as a national monolith in the fight against the enemy both within the country and in an international geopolitical arena.

Найбільшу групи серед них становили прізвищеві назви, в основі яких лежали особові чоловічі імена здебільшого з християнського календаря грецького походження (зафіксовано прізвища від чоловічих імен польського та хорватського походження й в російському варіанті) та за родом занять (професією). Найменшу групу складають прізвища, що походять від назви місцевості.Дослідження прізвищевої системи окремого регіону актуальне та важливе, адже прізвища містять інформацію не лише про його теперішнього носія, але фактично віддзеркалюють історію всього роду. Крім того, саме прізвища відбивають різні історичні процеси, що мали місце на цій території, особливості побуту, матеріальної і духовної культури, оточуючої природи, демографічні процеси, зв'язки з іншими народами.

У системі власних іменувань людей, що складалася протягом тривалого періоду, прізвища є наймолодшим класом власних особових назв. Вони виникали у мові народу в різні періоди й мали безпосередній зв'язок з його культурою, побутом, історією [12]. Це важлива родова спадкова назва особи, без яких вже протягом кількох століть не обходиться жодна людина. Його поява зумовлена потребами розвитку суспільства.Прізвища виникли й офіційно закріпились як естафета роду, яка передається від покоління до покоління і зберігає в собі інформацію для нащадків [23, с. 5].Історіографія дослідження української антропонімії нараховує велику кількість наукових праць, популярних книг, статей написаних з XIX ст. і до сучасності.Дослідженню окремих питань антропонімії приділяли увагу українські етнографи та історики в другій половині XIX -початку XX ст.

The article attempts to identify effective ways to earn student youth to implement the concept of "lifelong learning" in higher education based on a survey. 200 answers of respondents from different faculties of the Vinnytsia Mykhailo Kotsiubynsky State Pedagogical University of EQL are generalized. It was found that the most effective formal and methodological methods are gamification, multimedia in the complex, digital tools, machine memorization; P-invariant GMNet, educational training, podcasts, scientific debates. The study indicates the lack of a comprehensive scientific analysis of the concept of lifelong learning in the paradigm of the methodology of its implementation. It is established as a result of introduction of such elements for successful implementation of the concept of training during life teachers should adhere to methodical rules of its realization.

The relevance of the scientific investigation involves understanding the importance of the social competence concept in the students’ environment in terms of distance learning, which has arisen based on quarantine restrictions.  The purpose of the scientific investigation is to identify the formation level of social competence of student youth in the educational environment within the conditions of pandemic in the process of distance learning. Methods of pedagogical research (remote interaction), sociological (survey in Google-forms) and statistical methods have been used to form a methodological base. It has been revealed that in the conditions of distance learning at HEI during a pandemic, social competence undergoes significant changes, considering that the results of a survey of students are significant, indicating a decrease in the level of socialization. The practical significance of the results of the scientific investigation is aimed at improving the social development of the individual, outlining the main transitions between levels of socialization in terms of quarantine restrictions and distance learning.