Through qualitative content analysis of breaking and traditional news coverage of the balloon boy hoax, this article expands on research that explores how journalists craft resonance through storytelling. Scholars haven’t applied resonance to breaking news; yet, it is an important context in which to study resonance—news values and routines differ, and the impact on audiences is greater. Because journalists apply different news values and storytelling techniques in breaking news, this storytelling context heightens resonance.

When researching quotes on history, you will find many that say history can and should serve as teaching examples for today and for the future. As professors, what we appreciate most about this book is that it intertwines history with the core teachings of journalism. While other texts with this connection exist, the current book authors teach through their writing. For example, when describing what democracy needs from journalism, the authors use three metaphors for the role of the press, namely, the mirror, the watchdog, and the marketplace of ideas. These metaphors are something a beginning journalism student can understand, remember, and will help frame the information throughout the book. Examples of this successful studentcentered approach are countless within this text.

A genda setting is a well-established mass communication theory that posits that the media, through choice, prominence, and repetition of stories and issues, set the public's cognitive agenda. Agenda-setting tells the audience which stories are important and which stories to think about and therefore what issues, people, and communities are important and/or unimportant. Visual agenda-setting is a newer envisioning of agenda-setting that focuses on the visuals setting the agenda and guiding the public's thoughts and discussions about a story via pictures and video. Visual agenda-setting shows the audience which stories are important but goes a step further by influencing how audiences interpret and respond to the events. Understanding visual agendasetting lies in the power of a picture. Images can have a seductive quality to them and enhance the agenda that the media put forth as salient (McCombs, 2013). Visually rich stories may appear more important. In turn, the presentation of visuals that garner attention could affect how people respond to the issue. For example, pictures can cause audiences to mobilize and protest, as seen in the recent police death cases in Missouri and South Carolina. In the case of the BP oil disaster, which is examined in this study, pictures can contribute to the discourse that leads to safety policy changes in the business community and at all levels of government. Visual Agenda-Setting, Emotion, and the BP Oil DisasterThis study seeks to identify the most memorable visual imagery of the Deepwater Horizon Oil Spill by comparing a content analysis of television images and a survey of the most-remembered images. The study compared visuals from weeks 1 and 6 of the disaster to a survey conducted a year later that asked respondents to freely recall the most memorable images of the disaster. The comparison showed respondents did indeed choose as the most memorable images the visuals coded with greatest frequency in the content analysis. However, the emotions evoked by the oil-soaked animals elevated that set of images to the most memorable-chosen by almost half of respondents. This set of images was number one with the respondents yet number eight in frequency in the content analysis. This study shows a visual agenda-setting effect heightened by emotion.

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