Sport represents a domain where various functions and effects can be manifested. The sports industry today is characterized by modern technology, especially in the sphere of manufacturing sports props and equipment, which significantly helps its development and progress. The sports industry today exists within the social-economic achievements and power of a society. In essence, it should adapt to the new living conditions, work conditions and the conditions in which business is being conducted. Today, it is necessary to invest more in the offer of the sports industry (athletes, results, equipment, equipment, facilities, diagnostics ...), in order to be more efficient in the form of the final product on the market. The industry must adapt to the conditions of the world market (supply and demand). That is why it is sometimes necessary to also expand the range of constituents in order to win a medal – achieve a top sports result. This article will analyze the phenomenon of the modern sports industry as a business model, its production and the realization of the necessary conditions for achieving top sports results and winning medals at big competitions. Naturally, without unity between numerous external and internal factors no top sports results can be achieved. The authors also deal with an analysis of the factors of the sports industry.

No abstract

Sažetak: Svakodnevno smo svedoci kolektivnog odsustva brige, pažnje, odgovornosti i svesti ljudi prema prirodi i njenim bogatstvima gde je upravo čovek odgovoran za narušavanje ravnoteže u prirodi i ugrožavanje njene bioraznovrsnosti. Očuvanje životne sredine realizacijom sportskih aktivnosti i delovanje u ovoj oblasti neophodno je zbog kontinuiranog i sistematskog ulaganja u razvoj društva kroz aktivno učešće svih ljudskih faktora po pitanju zaštite životne sredine. Sport se smatra jednim od globalnih modela preko koga se može uticati na ljudsku populaciju, a pre svega na omladinu, da probudi svest i napravi promenu u shvatanju značaja i ostvarenja ekoloških ciljeva putem edukacija o načinima zaštite životne sredine kroz konkretne sportske delatnosti. Sport predstavlja korisnu platformu za razvoj društva, neophodnu za zdravlje nacije. Veza između savremenog sporta i očuvanja životne sredine usmerena je ka obezbeđivanju neophodnih uslova kako bi čovek u potpunosti dostigao svoje potencijale, aktivno učestvujući i doprinoseći ne samo sopstvenom razvoju kroz sportske aktivnosti, već i razvoju celokupnog društva realizacijom ekoloških ciljevazadataka u svom okruženju. Sportski događaji i aktivnosti imaju veliki uticaj na okolinu: stvaraju se velike količine otpada, povećava se potrošnja energije i vode, povećava se gužva u saobraćaju, zagađuju se vazduh i voda. Sinergija savremenog sporta i očuvanja životne sredine, predstavlja konkretan mehanizam delovanja u globalnim strategijama ekoloških planiranja i realizacije zadataka u oblasti ekologije i sporta. Takođe, sport je način za promovisanje ideje zasnovane na principu aktivnost -ekologijaodrživost. Predmet ovog istraživanja su trendovi očuvanja životne sredine u savremenom sportu koji se ogledaju u sprovođenju različitih sportskih aktivnosti i konkretnim delovanjem u oblasti sporta ("plogging", izgradnja ekoloških zelenih stadiona i sportskih objekata i dr.). Cilj ovog rada je da se ukaže na širok spektar aktivnosti i realno mogućih načina delovanja u savremenom sportu a koji su neophodni za dostizanje održivosti i očuvanja životne sredine. Kroz planiranje, pripremu, organizaciju i realizaciju aktivnosti i događaja u savremenom sportu pronalaze se raznovrsna rešenja kao neophodan (potreban) model u očuvanju životne sredine i održivosti, usklađenog sa zakonodavnostrateškim okvirima zaštite i unapređenja životne sredine i dostizanju nacionalnih i evropskih ekoloških standarda. Rezultati istraživanja pokazuju da je na ovaj način moguće u velikoj meri uticati na povratak sporta i čoveka prirodi i očuvanju životne sredine realizacijom niza ideja i zadataka, što predstavlja dugoročnu "zelenosportsku misiju" neophodnu i važnu na globalnom nivou za opstanak celokupnog društva.

No abstract

SummaryThe establishment of the modern Olympic Games can be considered a logical sequence of the Games that preceded them. The Cotswold, Wenlock, and Greek Olympic Games are known as the forerunners of the modern Olympic Games. The subject of this research is related to the competitions which also contributed to the rise and spread of the Olympic movement in the late 19th and early 20th century. The aim of the research is to point out the importance of organizing the Palic Olympics, the Olympic competitions in Serbia and the Women’s Olympic Games, which, thanks to their organizers, at that historic moment contributed to a certain extent to the expansion of the Olympic Movement. Baron Lajos Vermes, a famous athlete and a sports patron was the founder of the Palić Olympics, among many other sports competitions, which were regularly held in what was then Austria-Hungary at Lake Palić in the period from 1880 to 1906. In the early 20th century in Serbia, the officers who were educated in France, where they had met with the Olympic movement, upon their return to the country began to organize numerous and various competitions that had the adjective “Olympic” in their names. The perseverance in the work on the Olympic idea soon led to the establishment of the Serbian Olympic Club in 1910, and thanks to Captain Svetomir Đukić it also led to the inclusion in the IOC in 1912. In the period between the two world wars Alice Milliat worked hard on the equal inclusion of women in the Olympic movement. The requests for equal inclusion of women in the Olympic competition program that were rejected multiple times finally yielded results after the organization of the Women’s Olympic Games in 1922 in Paris.The research results should show the importance of these Games, giving them the opportunity to be included among the already well-known forerunners of the Olympic Games.