The ever-changing external environment and the challenges and signals transmitted by the European Single Market have greatly contributed to the dynamism of SMEs in Europe. From the privileged place held by the entrepreneur in SMEs, the present study aims to investigate the role of managerial skills in the sustainable development of small and medium enterprises, focused on self-awareness, emotional intelligence, and interpersonal skills of entrepreneurs. The investigation method consisted of the distribution of anonymous questionnaires to a representative sample of entrepreneurs, in the Mehedinți County, Romania. The collected data were centralized, processed, and assessed. The results of this analysis revealed, besides the emotional intelligence and interpersonal skills which have reached a suitable level, a low level of self-awareness. Therefore, this has been considered as a potential barrier towards sustainable development of SMEs in the analyzed region. However, the high level of emotional intelligence, accompanied by an increasing trend of interpersonal skills as the manager’s experience in working with people increases, is a strong argument for the sustainable development of SMEs. The study comes to support the public policies concerning small and medium-sized entities by using a model of managerial skills testing for applicants. In this way, an increase of the transparency of financing decision and the effectiveness of financial support are ensured.
Customers can choose to buy products online without certain sensory experiences, such as touching, smelling or tasting. Consequently, product reviews are extremely important to implement online marketing strategies. While reviews can influence customers' purchase decisions, how they affect the decisions of potential consumers in the case of a growing emerging economy such as India has hitherto not been studied. Positive and negative reviews affect the way customers understand and interpret product information. This study provides multiple methods to identify the relationship between reviews and customer decisions in the case of tier 1, tier 2 and tier 3 Indian cities. The outcomes in tier 1 cities (n ¼ 1200) reveal that reviews have a positive effect on buying decisions. Our empirical findings suggest that online reviews affect consumer attitudes and can significantly influence e-commerce sales in India.
The current study aims to make known the factors influencing the decision to conduct business with social impact, given that the concept of social entrepreneurship is quite a new one in Romania. The investigative method used was quantitative research, by applying questionnaires to 300 students at both bachelor and master level at the Faculty of Economics and Business Administration, University of Craiova. The results indicate two categories of factors that influence the intention of social entrepreneurship in the investigated area, namely: those with negative influence (lack of necessary funds, fear of failure, lack of experience and involvement in social projects and activities) and those with positive influence (knowledge of the concept of social entrepreneurship and social problems in the studied region that can be solved through entrepreneurial initiatives).
The evolution of human society as a whole has generated, in addition to the positive aspects (growth of living standards, improving communication, easy access to breakthrough technologies and information, etc.), a number of negative aspects (multiplication of economic crimes, amplification and increase of diseases that can affect the human body). The object of this article is represented by one such negative consequence of human development under the impact of economic, political and social factors, namely stress and burnout. The study presented by the authors covers the employees of organisations operating in the Mehedinti county in 2015. The study has been conducted based on the Maslach Burnout Inventory (MBI) distributed to a sample, the size of which has been chosen based on statistical methods allowing the determination of the optimum sample size.
Most prosperous companies understand marketing activity, not as separate function but as a philosophy to be endorsed by the entire organization. The marketing department is responsible to identify the categories of consumers and the needs that the company can meet profitably, as well as how to achieve this goal, compared to those performed competition. Identifying appropriate benefits is very important for the future success of the project. If an expert system solves a problem whose losses are already known, it is easy to estimate the value of future benefits.Costs and benefits must be justified for lifelong expert system.The cost is justified for each phase of development.The benefits provided are studying, face to face with costs at every stage.
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