No abstract

The purpose of the proposed paper is to study the specific factors shaping the benefits of information platforms as an innovative institutional form and model of doing business. Active dissemination of the business model of online platforms radically transforms the competitive landscape of the market environment. The task of determining the sources and mechanisms for studying the changes that are taking place is being updated. New areas of competition include competition between hierarchical and network structures, between global «structuring» platforms, competition in dominant platform ecosystems, the interaction between platforms operating in competitive markets, competition between organizers and users, and between platform users. The impact of platforming on cross-industry, regional and international competition is determined. The sources of competitive advantages of platforms are investigated. These include reliance on data as the main factor of production, changing the cost structure of entering the market; the possibility of building large-scale networks, niche specialization, combining the effects of increasing the scale of production and demand, multihoming, multi productivity, network effects.

The paper identifies the role of culture in the organization of human economic activity, clarifies the cultural context of the relationship between the concepts of ensuring the existence and economics, the study the mechanism and tools of the regulatory influence of culture on the process of organizing human economic activity during the evolution of historical forms of development. The methodology of the study is dialectical, logical-historical, comparative economics, institutional, and complementary methods. The scientific novelty of the work deals with broadening the perceptions of the culture’s effects on the evolution of management forms. Results. The formation of the model of glamorous capitalism reflects the growth of the role and significance of the cultural values in the course of the formation, development, and heterogenization of modern forms of economic and post-economic relations.

Розглянуто потенціал формування конкурентної стратегії розвитку України в умовах інте грації в глобальний економічний простір. Наголошено на суперечностях впливу фак торів природно ресурсного потенціалу на формування конкурентоспроможності націо нальної економіки. Досліджено особливості дії соціальних орієнтацій ціннісної системи на вибір національної конкурентної стратегії. Ключові слова: геоекономіка; інституції; інституційна компліментарність; інституційні трансформації; конкурентні стратегії; національна культура; природно ресурсний по тенціал; соціальні орієнтації ціннісної системи. Бібл. 35; рис. 2.

The active introduction of information and communication technologies has significantly accelerated the transformation of institutional forms, and methods and mechanisms of competition. Network structures of information platforms (IP) have replaced the value chains. In these conditions, the study of development patterns of the institutional principles of successful competition becomes especially relevant. The methodological basis of the study is based on the use of tools of dialectical, historical-genetic, structural, and complementary qualitative analysis. The evolution of key institutional forms of competition in the process of transition from the First to the Fourth Industrial Revolutions is studied. The peculiarities of the role and place of IP as a universal institution and business model that receives competitive advantages in the conditions of active dissemination of digital technologies are revealed. The structure, the main sections of classification and directions of IP activities are presented. The author reveals the connection of the mechanisms for ensuring the IP competitiveness with their complementarity to the conditions of digitalization. The complementary place in the environment of the competitive interaction of IP as a network institutional form of the epoch of informatization is substantiated. It displaces in competitive markets hierarchical structures that were complementary to the needs of the industrial economy era. It is shown that the introduction of IP as the leading institutional structure of the information economy causes radical changes in the directions, the mechanism of competition and the competition policy of the state.