The Fourth Industrial Revolution is being implemented as technological revolution in every field of life. FIR has not only impacted the employees' behavior, well-being, and future of work but also brought a disruptive innovation everywhere. This chapter is beneficial for the reason that Fourth Industrial Revolution has affected the behavior of employees tremendously. With many opportunities from the fourth industrial revolution, rapid change, and excessive use of technology has stressed the employees. Digital transformation or era of digitalization has changed the future of work by automating the work performed by the human resource manually in the past. Automation of work is decreasing the labor requirement. Pressure of being unemployed and new skills learning after new technological change made employees' toxic. Fear of being unemployed and stress of earning new technologies has decreased the well-being of employees. This Fourth Industrial Revolution also has positive impact on the work and family life satisfaction by providing them the opportunities of remote and gig working.

Customer engagement (CE) has become a hot topic of today's business. It has been widely recognized as one of the most important drivers of a business's prosperity. Customer engagement (CE) is considered as a perfect predictor of firm's growth as it works as an effective strategy to build and maintain strong relationship between customers and firms. This chapter is aimed to explore the theoretical foundations of customer engagement (CE) and provides clear insight and comprehensive knowledge about customer engagement and CE models that widely used by firms to engage their customers, contribution of CE in value creation process, as well as barriers apparent in introducing customer engagement analytics and their capabilities of dealing with large customer data-set as well. This chapter is beneficial for a reason that it may provide a comprehensive knowledge about customer engagement to the academics (i.e., marketing students, scholars, and researchers) as well as practitioners of various industries.