This study compares the annual report letters written by the CEOs of 30 U.S.-based companies and 24 Latin American-based companies listed on the New York Stock Exchange. Using a grounded theory approach, the authors thematically analyzed both sets of letters to ascertain common topics, stylistic (writing) features, and embedded cultural attributes. They found that although both sets of letters share much regulatory and financial information, the Latin American letters are characterized by a richer mix of topics, a more complex writing style, and evidence of cultural dimensions as conceptualized by the research of scholars such as Geert Hofstede and Edward T. Hall. Their work is founded on the belief that corporate documents exist to communicate more than factual information to their constituencies. Rather, the purpose of corporate writers is to influence public opinion and attitudes, particularly among potential investors, in ways that create support for organizational practices or undermine opposition to them.
The purpose of this investigation was to determine business department chairs' ratings of topics typically covered in the business communication course. A sample of 280 chairs provided administrative information about the business communication courses at their institutions, rated the importance of 34 topics typically covered in the course, and assessed the need for the course in their programs. Results indicate that department chairs perceive writing skills to be more important to business communication courses than other communication skills, such as speaking, technology-mediated communication, interpersonal communication, team/group communication, listening, and cultural literacy skills. Implications for business communication curriculum and research are offered.
This study examined 229 responses from members of the Association for Business Communication (United States) who rated the importance of 30 business commu nication concepts. The concepts were divided into six categories: communication theory, written communication, oral communication, employment communica tion, technology, and current business communication issues. Respondents also reported the amount of class coverage they provided for each topic. Of the 30 con cepts, 23 were rated as moderately or greatly important. Gaps occurred in some categories between their perceived importance and their actual class coverage. The five most important concepts centered on written communication and were ranked as follows ( from highest to lowest ): Use correct grammar and sentence structure, write memoranda, write persuasive news, write good news/positive message let ters, and write reports.
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