International audience This paper evaluates the main developments of revenue management (RM) over the past decade and discusses RM challenges and research prospects. It examines nine notable emerging themes: total hotel RM, big data analytics, distribution, rate integrity, RM and marketing strategies alignment, social media impacts on RM, RM system, applications of RM in nontraditional service sectors, and RM education and training. We argue that these developments have far-reaching implications for real-world RM practice and anticipate that the topic areas will continue to be popular for hospitality and tourism research in the foreseeable future.
Influence of perceived city brand image on emotional attachment to the city AbstractPurpose-This study examines the influence of perceived city brand image on emotional attachment to the city. The study also compares the effects of perceived brand image of the city on the emotional attachment to the city across two groups: residents and visitors.Design/methodology-A total of 207 usable questionnaires were collected from 107 residents of the city of Bratislava, Slovakia, and 100 visitors to the city. Partial least square structural equation modelling (PLS-SEM) method was used for data analysis.Findings-This study establishes that perceived city brand image significantly influences emotional attachment to the city. The study concludes that affective city image has a greater impact on emotional attachment to the city among residents, and less impact for visitors. In contrast, the influence of cognitive city image on emotional attachment to the city does not vary across the two categories of residents and visitors to the city.Practical implications-City tourism marketers should focus on improving city brand images to enhance tourists' emotional attachment to the city to promote repeat visits among visitors.Originality/value-This study contributes to improving understanding of the impact of perceived city brand image on emotional attachment to the city across the two groups, residents and visitors, using social exchange theory. Furthermore, the findings come from a relatively underresearched Central and Eastern European (CEE) region. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 r n a l o f P l a c e M a n a g e m e n t a n d D e v e l o p m e n 2 IntroductionResearch interest in the marketing of cities as tourist destinations has gained momentum in the past decade, as cities increasingly compete for tourists (e.g., Braun et al., 2013; Gu and Ryan, 2008; Hankinson, 2004; Phillips and Jang, 2010;Tsai, 2012;Vanolo, 2008;Zenker and Beckmann, 2013). Furthermore, in recent years, city branding has become an emerging academic theme and an important practice by local authorities and governments (Sahin and Baloglu, 2014; Kavaratzis and Hatch, 2013; Kavaratzis and Ashworth, 2006; Lucarelli and Olof-Berg, 2011).Additionally, empirical studies in the field of marketing (e.g., Grisaffe and Nguyen, 2011; Park et al., 2010) show that emotional attachment leads to improved customer loyalty, positive wordof-mouth publicity and other desirable post-purchase behaviors. Thus, it has become essential for marketers of cities as tourist destinations to understand the various antecedents of emotional attachment to cities. The present study investigates the influence of perceived city brand image on emotional attachment to the city and compares these effects across two groups: city residents and visitors. Previous studies have concluded that favorable ...
This study highlights the valuable role the hospitality industry can play in addressing a societal problem by studying how social interactions between elderly consumers and other customers influence the satisfaction and social well-being of the former. The data were collected from 268 elderly consumers in local coffee shops in the United Kingdom using a self-administrated questionnaire. The findings reveal that elderly customers' interactions with other customers have a direct effect both on customer satisfaction and social well-being. They also show that social interactions with other customers have both direct and indirect effects on the social well-being of elderly customers. The study provides good evidence for how commercial hospitality settings can serve as a space for social exchange that helps to alleviate social isolation.
Copyright and moral rights to this work are retained by the author and/or other copyright owners unless otherwise stated. The work is supplied on the understanding that any use for commercial gain is strictly forbidden. A copy may be downloaded for personal, non-commercial, research or study without prior permission and without charge.Works, including theses and research projects, may not be reproduced in any format or medium, or extensive quotations taken from them, or their content changed in any way, without first obtaining permission in writing from the copyright holder(s). They may not be sold or exploited commercially in any format or medium without the prior written permission of the copyright holder(s).Full bibliographic details must be given when referring to, or quoting from full items including the author's name, the title of the work, publication details where relevant (place, publisher, date), pagination, and for theses or dissertations the awarding institution, the degree type awarded, and the date of the award.If you believe that any material held in the repository infringes copyright law, please contact the Repository Team at Middlesex University via the following email address:eprints@mdx.ac.ukThe item will be removed from the repository while any claim is being investigated.See also repository copyright: re-use policy: http://eprints.mdx.ac.uk/policies.html#copy The concepts of customer relationship management (CRM) and revenue management (RevM) have been embraced by managers in the hospitality industry although, in practice, companies may find it difficult to accommodate both fully. This paper examines the compatibility between the two practices and discusses the possible management conflicts that occur from both account managers' and revenue managers' viewpoints. Findings gathered from an international hotel company reveal several causes of potential management conflicts including: management goals, management timescales, perceived business assets, performance indicators and management foci between CRM and RevM due to divergence occurring in managers' priorities and in their approaches to achieving their individual set goals. These differences have rarely been comprehensively investigated in previous studies, yet are vital in integrating CRM and RevM practices.
Purpose -This study uses the theory of third places to understand how different kinds of social interaction in small hospitality businesses, such as restaurants and cafes, can enhance senior customers' experience and alleviate their loneliness.Design/methodology/approach -The target population of this study was Hong Kong residents aged 60 or above. The sampling frame comprised respondents who visited a Cha Chaan Teng (that is, a Hong Kong-style tea restaurant) more than once a year. We distributed 500 questionnaires and collected 411 valid responses in 2016. We used structural equation modeling for data analysis. Findings -The results show that social interactions (service manner and need identification)with employees and other customers have a positive effect on senior customers' experiences while the service manner of employees reduces senior customers' loneliness.Originality/value -This study exhibits the respective contributions of social interactions with employees and those with customers to enhancing senior customers' experience and alleviating their loneliness. This study's new findings may serve as a foundation for future research on the relationship between social interactions, customer experience, and loneliness in third places.
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