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The most important condition for increasing the economic viability of the economic entities of the industry is the presence of a competitive domestic breeding base. Analytics showed that at the present time there has been a significant weakening of it, which clearly demonstrates such tendencies as a reduction in the number of breeding farms and, above all, unitary breeding poultry farms, as well as a high dependence on the import of breeding material. The latter circumstance has led to an increase in the cost of both breeding and marketable products, therefore, a decrease in profit margins and the level of profitability. At the same time, an increase in the concentration of the original genetic material among individual manufacturers led to a restriction in the number of crosses used, a decrease in competition in the market for breeding products, and the choice of quality breeding material. The study of the economic viability of poultry enterprises from the perspective of the state of the domestic breeding base, taking into account the development trends of breeding companies in the world, has enabled to identify the fundamental directions for solving the problem under discussion. These include the formation of a competitive domestic breeding base; reduced imports of pedigree products; availability of methodological tools for assessing the genetic potential of poultry; increased investment support from the state and private entrepreneurs; ensuring the availability of credit resources; the introduction of innovative developments that contribute to breeding progress aimed at creating a competitive domestic poultry.

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