Penelitian ini membahas upaya mengelola loyalitas pelanggan melalui strategi kualitasproduk dan kualitas pelayanan. Metode yang digunakan adalah kualitatif berdasarkanpenelitian deskriptif yang telah dilakukan pada Mahasiswa Universitas MuslimNusantara Al Washliyah, Fakultas Ekonomi Manajemen. Sampel yang digunakansebanyak 50 responden pengguna atau konsumen IM3 indosat. Hasil penelitian secaradeskirptif bahwa kualitas produk berpengaruh secara positif pada loyalitas pelanggansignifikansi adalah 0,010,<0,05. Pada penelitian ini kualitas pelayanan berpengaruhsecara positif signifikansi adalah 0,011,<0,05 pada loyalitas pelanggan. Hasil analisiskualitatif bahwa loyalitas konsumen mempunyai konsekuensi motivasi dan perilaku.Pertama motivasi untuk mencari informasi mengenai produk. Motivasi pencarianinformasi merupakan fungsi dari persepsi konsumen dari manfaat dan biaya aktivitasmencari alternatif. Manfaat pencarian akan berkurang apabila konsumen memiliki sikaprelative sangat positif dan mereka dapat melakukan pembelian ulang beberapa kali.Biaya pencarian bisa berupa waktu, biaya, dan ketidaknyamanan fisik serta psikologisberkaitan dengan aktivitas mencari pemasok, produk atau merek alternative. Loyalitaspelanggan berdampak pada perilaku gethok tular (word-of-mouth behavior) terutamabila konsumen merasakan pengalaman emosional yang signifikan.

ABSTRAK Budidaya lebah madu lebih banyak dilakukan di bawah daerah penyangga hutan. Kelompok Budidaya Trigona Batu Katak yang dijalankan Bapak Kelengi Sitepu merupakan penjual sekaligus peternak di dusun Batu Katak, Desa Batu Jong-Jong. Bapak Kelengi Sitepu memproduksi madu unggulanya yaitu Trigona Batu Katak. Proses pengolahan Madu ini dimulai ketika lebah madu siap panen. Kemudian dilakukan pemerasan sari madu menggunakan alat sederhana, dan ditampung ke dalam jerigen untuk dikemas. Proses pemerasan pengemasan madu dilakukan di rumah secara manual. Kendala yang dialami oleh pengusaha madu ini adalah pengemasan yang masih sederhana belum menggunakan label dan botol yang menarik sehingga sulit untuk menembus toko. Berdasarkan permasalahan mitra tersebut diatas, kami akan memberikan solusi dengan metode pelaksanaan yaitu pendampingan dan penerapan pengemasan dan label kemasan.  Hasil yang dicapai setelah pelaksanaan kegiatan tersebut adalah Dapat membuat kemasan botol madu lebih menarik sehingga memiliki daya saing dipasaran salah satunya  pada saat pandemic covid 19 ini,pihak Kantor Balai Besar Taman Nasional Gunung sudah memesan dan mengkonsumsi Madu Trigona Batu Katak. Kata Kunci: Kemasan, Madu, Lebah, Budidaya  ABSTRACT The cultivation of honey bees is mostly carried out in the buffer zones. The Trigona Batu Katak Cultivation Group, which is run by Mr. Kelengi Sitepu, is a seller as well as a breeder in Batu Katak hamlet, Batu Jong-Jong Village. Mr. Kelengi Sitepu produces his superior honey, namely Trigona Batu Katak. This honey processing process begins when the honey bees are ready to harvest. Then the honey juice is squeezed using a simple tool, and it is put into a jerry can for packaging. The process of squeezing the honey packaging is done at home manually. The constraints that serve honey entrepreneurs are the simple packaging, not using attractive labels and bottles, making it difficult to get through to the collection. Based on the partners' problems mentioned above, we will provide a solution with the implementation method, namely assistance and application of packaging and packaging labels. The results achieved after the implementation of this activity were being able to make honey bottle packaging more attractive so that it had competitiveness in the market, one of which was during the COVID 19 pandemic, the Mount National Park Office had ordered and consumed Trigona Batu Katak Honey. Keywords: Packaging, Honey, Bees, Cultivation

In the village, Batu Jong-Jong Village, Bahorok District the land is very fertile. Lush plants that can be used as a mixture of traditional medicines. Housewives with a hereditary recipe to produce herbs derived from plants that become traditional business ingredients Karo. The purpose of this research is to find out alternative strategies and priority strategies that can be used as an effort to develop karo traditional ingredients in Batu Jong-Jong Village. Research methods with a qualitative descriptive approach. Data collection through interviews, observations, discussions. Interviews were conducted with the owners of the traditional herbs Karo business in the stone frog hamlet and also a questionnaire with forestry counselors and village heads. The results of the study, based on the results of the calculation of the IFE (Internal Factor Evalution) matrix, found that the total score was 3.15. While the results of calculations on the EFE (External Factor Evalution) matrix table, obtained a total weighted score of 2.87. The conclusion is that the traditional herb business in Karo is of moderate value because the score weight is above 2.50. So that the right strategy is market penetration and product development strategies.

Pandemic Covid - 19 to share the impact that beyond the usual to the various areas, especially the zone 's economy , businesses Trigona stone frog that role is shared contribution that goodly great against the restoration of health is not separated affected from pandemic Covid - 19, in the study is looking at all where utilization social media face book for the sustainability of the business of aquaculture Trigona stone frog amid the pandemic Covid - 19. The study is wearing the procedure qualitative with approach of phenomenology . The study is to verify if the use of social media facebook that attempted by the group cultivation Trigona has suitable procedure is not only the Digital marketing has shared a positive impact amid the Covid -19 pandemic on the economic resilience of the trigona stone frog business by always carrying out the process of creating and distributing objects to consumers but always complying with the provisions of Social Distancing where . The use of media social via facebook calculated need for applied especially in the middle of the Pandemic Covid - 19 for reducing the loss of context with consumers but business is always running .   Keywords : Pandemic Covid- 19, Facebook, Trigona

This aims of study is to determine the influance of the number of Micro, Small and Medium Enterprises (MSMEs), the number of Gross Domestic Product (GRDP) and the number of workers on economic growth in Deli Serdang Regency. The population in this study is all data in this variable taken from the Central Statistics Agency (BPS) Deli Serdang Regency. Sampling using saturated sampling technique, which is taking a total sample of the entire population. The data collection technique uses the documentation method or literature study using recording or data collection at the Central Statistics Agency (BPS) of Deli Serdang Regency in 2013-2017. The classical assumption test used is the Normality Test, Multicollinearity Test and Heteroscedasticity Test. Data analysis using Multiple Linear Regression Analysis technique. The results of this study also show that the number of MSMEs and the number of GRDP do not have a positive and significant effect on economic growth in Deli Serdang Regency, while the number of workers has a positive effect on economic growth in Deli Serdang Regency. . The results of this study also show that the variables of the number of MSMEs, the number of GRDP and the number of workers have no simultaneous effect on economic growth in Deli Serdang Regency in 2013-2017.