The purpose of this study is to examine the communicative factors enacted by supervisors’ leadership, including supervisors’ perceived communication competence and workers’ communication satisfaction with their supervisors that predict employees’ feeling of burnout. Employees who were employed on a full-time basis for at least 1 year ( N = 166) completed a cross-sectional, online survey about interactions with their supervisors. Results from the path analysis indicated that both task- and relational-leadership were positively associated with communication competence. Only relational leadership was positively associated with communication satisfaction. In turn, communication satisfaction predicted decreased employee emotional exhaustion and depersonalization and increased personal accomplishment. Taken together, the findings from the current study suggest the importance of relationship-building between supervisors and employees to decrease employee burnout. Limitations and future research are addressed.

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E-commerce, as a special form of ICT, plays an increasingly important role in promoting and supporting social innovation, providing a platform for interactive cooperation between people in different regions, economic exchange and development, and the trading and delivery of goods and services, which crosses the boundaries of space, promotes economic growth, and greatly changes people's lifestyles and habits. With the gradual evolution of e-commerce, the countryside has become a new fertile ground for ecommerce development. The transformation of traditional villages into e-commerce villages is driving a new social shift in rural China by changing people's common values about rural life, their emotions about the countryside and the rhythm of local people's lives. Rural e-commerce is seen as a road to rural revival and is supported and promoted by the central government and local governments.

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