-The possibility of using the Russian complex SCADA-systems in the coal industry due to the urgency of imports substitution in Russian economy has been studied. The structure, properties and advantages of domestic SCADAsystems, which are more competitive in the market of information technologies compared to foreign analogues are described. The relationships between the technical characteristics of domestic SCADA-systems available at the market of production automation in Russia are identified, and the trends of their anticipated development defined. On the basis of statistical data, a comparative analysis of Russian SCADA-systems used in the coal industry of Russia and Ukraine was carried out. A small number of publications on experience of using SCADA-systems explains relevance of the topic. The article gives examples of using domestic SCADAsystems, giving an idea of the positive economic and social impact obtained due to the implementation of the above projects. The authors studies demonstrated the successful use of Russian SCADA-systems in production automation and in addressing existing technical problems in the coal industry.

The issues related to the formation of the digital ecosystem in the coal-mining region within the framework of the world project “industry 4.0” are investigated. It is proved that the prospects for the development of the coal-mining region are associated with its export orientation and diversification of the economy, its complication. Technological momentum based on the use of digitization and cyber-physical systems will lead to a significant reduction in the cost of time for the implementation of manufacturing operations, which enhances the market potential of manufactured production, its competitiveness by reducing production costs, the energy costs of its manufacture and, accordingly, offered prices. The most active processes are the formation of the digital ecosystem and the use of the “Internet of Things” in the mining industry, which indicates a new stage of restructuring in this industry. Russia has accumulated “positive” experience related to the implementation of projects “smart mine” and “intellectual open-cast mine” in Kuzbass mines and coal cuts. The increasing complexity of the regional ecosystem through digitalization and automation of production will contribute to the growth of competitive advantages and competitiveness of Kuzbass coal-mining enterprises.

Abstract. The article deals with the issues related to the introduction of "smart service" as an innovative system of equipment service in the business system and "Life-Cycle Management" (LCM) by mining equipment manufacturers. Based on the analysis of the competitive environment an overview description of the competitive environment in the field of equipment sales for surface and underground mining as well as for maintenance and repair of mining machinery for surface mining is presented. The article describes the results of the survey of top managers from company-clients of the company "Joy Global" to identify the demand characteristics of mining companies in using the "Life-Cycle Management" program ranking them in order of priority. To justify the viability of the corporate service package taking into account the individual needs of mining companies within the system "smart service" the contingency of service package and their demand by mining enterprises is used.

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By now, web marketing has become a truly global tool for generating demand. At the same time, security issues in the transmission of personal data and transactions over the Internet, along with the growing number of B2C and B2B online platforms and increased competition, make it difficult for a potential buyer to convert demand in a purchase decision for a potential buyer. In this regard, the article pays special attention to lead generation, a key element of the strategy for attracting new buyers