Public Relations has an important role in solving crisis problems. In the midst of the crisis caused by Covid-19, Public Relations of the Bandung City government needs to carry out its roles, duties and functions to carry out the strategy for handling the Covid-19 crisis. This research uses a literature study approach by collecting data or sources related to the topic raised in the research, as well as reviewing various literatures, both in the form of note and book. The data that has been obtained were analyzed using descriptive analysis method. The result shows that the Bandung City Government Public Relations crisis communication strategy in dealing with the Covid-19 pandemic crisis, in the early stages of the crisis, is to form knowledge about the COVID-19 pandemic crisis in the organization's internal environment through various communication media used by organizational members or in this case ASN and employees of the Bandung City Government. The next stage is to shape the perception of the people of Bandung City by providing message, information, and education about Covid-19, as well as socializing the policies and steps taken by the Bandung City Government in dealing with the Covid-19 pandemic crisis to the people of Bandung. Then the last strategy is to restore image and reputation through improving the quality of communication between the government and the community, as well as carrying out media relations activities to publish positive news about COVID-19 handlers in the Bandung City.

Economic development and digital marketing provide opportunities for all challenges for SMEs in Indonesia. This especially provides an opportunity for SMEs to do the chorus by paying as low as possible while penetrating the market by cutting the product distribution route through to the last stage. The presence of ICTs needs to be coupled with the ability of human resources (HR), in this case SMEs in Lembang District, West Bandung Regency. The digital marketing competence of these SMEs is important in developing small and medium businesses that enable potential customers to obtain information about products as well as transact through the internet.The research method was carried out by means of a survey with data collection techniques through questionnaires, interviews, and tracking journals, documentation, and other secondary data sources. Questionnaires were distributed to SMEs in Lembang District, West Bandung Regency who had participated in digital marketing training, with sampling techniques, and interviews were conducted with informants which were conducted selectively.The results of the study showed that the knowledge, attitude skills of SMEs are competencies that need to be improved. Digital marketing competence of SMEs in Lembang District, West Bandung Regency requires strengthening to encourage increased knowledge, attention to new knowledge through technology and media, making innovation and creativity in running their business through digital marketing skills, so that SMEs can optimally carry out their business by utilizing digital marketing the.Digital marketing competence of SMEs in West Bandung Regency, especially in Lembang District does not yet have the level of ability needed to improve business performance, because the ability of adaptation and the ability to take advantage of opportunities, especially in technological development needs to be provided facilitation and retrieval from related parties, such as the government, universities, and other related organizations.

Pengabdian ini bertujuan untuk memberikan sosialisasi pemanfaatan media online sebagai sarana pemasaran hasil produksi anggota Karang Taruna Desa Warnasari, Kecamatan Pangalengan, Kabupaten Bandung dengan harapan dapat memperluas area pemasaran yang akan memberikan imbas terhadap peningkatan omset. Adapun masalah yang dimiliki oleh mitra adalah kurangnya kemampuan serta pengelolaan manajemen usaha mitra masih terbatas, terutama dalam memperkenalkan produk unggulannya ke khalayak sasaran pasar mereka yang lebih luas lagi melalui kegiatan promosi yang tepat sasaran baik secara offline maupun online Kegiatan ini menggunakan metode pendekatan kontektual yaitu memberikan materi teori terlebih dahulu dan dilanjutkan dengan workshop langsung mengunggah produk-produk yang dihasilkan oleh anggota Karang Taruna yang merupakan pelaku usaha. Lalu dilanjutkan dengan metode pengarahan teknik pemasaran online dan pendampingan usaha. Metode ini langsung dipraktikkan oleh instruktur dengan mitra agar mitra dapat langsung memahami aplikasi-aplikasi marketplace dan pendampingan dalam pengembangan pengetahuan dan kemampuan untuk mengakses marketplace secara online, serta memfasilitasi kegiatan promosi melalui media online (e- commerce dan social media). Hasil pelatihan menunjukkan bahwa peserta pengabdian sangat tertarik mengikuti pelatihan- pelatihan semacam ini karena sangat merasa terbantu dalam memanfaatkan media online sebagai sarana pemasaran hasil produksi yang sudah berkembang pesat dewasa ini. Adanya optimalisasi kinerja melalui peningkatan daya kreativitas dan inovasi SDM, yaitu melalui pemahaman konsep startegi pemasaran, terutama melalui kemampuan pemasaran online, sehingga mitra mampu memperkenalkan produk usaha lebih luas lagi dan menciptakan sebuah destination branding melalui media online.

Supply Chain Management (SCM) is a network of companies working to create and deliver a product to the end user. These companies include suppliers, factories, distributors, shops or retail, as well as supporting companies such as logistics services. The company is integrated with an ERP or enterprise resource planning system that combines each department into one database to save time in its use. In this study, researchers implemented supply chain management and this ERP system at XYZ Company Indonesia. A company engaged in the marketing and distributing various goods for consumption, including toiletries, body care, cosmetics, and cooking spices, which of course, gives an advantage if it can implement this supply chain management and ERP system.