This research was conducted to analyze and illustrates the used of AIDA model  in  marketing communication or an advertisement to engages and persuades the consumers in purchasing decision or choosing the brand. The descriptive analysis research methodology was used as the method to implement the research through qualititave reseach .   It will describes the marketing communication strategy used by PT. Bank Aceh to promote their product to the consumers in Aceh Province. AIDA theoritical approach which was introduced by Wilbur Schramm, has been used to analyze the marketing programs and the effectiveness of programs to target the consumers. The respondents are the consumers of PT. Bank Aceh which were considered had better understanding of the marketing programs and the impacts to their choice when they have to make decision of purchasing banking products and facilities. The result shows that the marketing communication strategies which have been implemented by PT. Bank Aceh have been considered as the effective strategy to approach new customers and to maintain customer retention. However, it needs improvement in term of media and the dilivered messages to adapt to the latest customers lifestyle.  Keywords : AIDA Model, Marketing Communication, Promotion

Sasaran dalam sosialisasi ini adalah siswa tingkat sekolah dasar, khususnya siswa SDN 06 Kecamatan Johan Pahlawan Kabupaten Aceh Barat, untuk meningkatkan pemahaman dan kesadaran mereka akan bencana. Melalui manajemen resiko yang komprehensif dampak bencana dapat diminimalisir dengan adanya pengetahuan dan wawasan terlebih dahulu. Materi dan video dokumenter yang disampaikan saat sosialisasi berisi informasi yang berupaya ditanamkan agar para siswa sekolah dasar memiliki persiapan diri dan mengetahui langkah awal yang harus dilakukan ketika terjadi bencana. Kuesioner pun digunakan untuk mengukur pemahaman mereka terkait pengetahuan tentang bencana, rencana kegiatan dari bencana, peringatan bencana, dan mobilisasi sumberdaya. Setelah mengikuti sosialisasi siswa dapat mengetahui mana tindakan yang boleh dan tidak boleh dilakukan di lingkungan agar tidak merugikan diri sendiri dan orang disekitar yang kemudian dapat menimbulkan bencana, secara aktif mengambil langkah tepat dan menjadi lebih siaga saat terjadi bencana, serta dapat memanfaatkan pengetahuan semaksimal mungkin sehingga dapat membantu diri sendiri dan orang sekitar saat terjadi bencana

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<p>The purpose of this research is to examine and analyze the influence of of the variables Current Ratio, Firm Size, Financial Leverage, and Return on Equity to Underpricing level. This research used the Initial Public Offerings companies which was listed its stock to Indonesian Stock Exchange. The data that is used at this research was taken from the annual published financial report of each company. The population in this research is companies that were listed to Indonesian Stock Exchange during period 2012 through 2016. The amount of population was 115 companies. Based on certain criteria, there are 62 samples from population. Method of multiple linear regressions on panel data approach using Common Effect Model (The Pooled Least Square). Simultaneous test in hypotesis results shows that Current Ratio, Firm Size, Financial Leverage, and Return on Equity have a significant effect on the Underpricing level of Initial Public Offerings companies. Partial test (t-test) in hypothesis result shows that Firm Size have a negative and significant effect on the Underpricing level of Initial Public Offerings companies that listed in Indonesian Stock Exchange. Current Ratio, Financial Leverage, and Return on Equity have a negatif and insignificant on the Underpricing level of Initial Public Offerings companies that listed in Indonesian Stock Exchange.</p><p><br />Keywords: Common Effect Model, Financial Leverage, Firm Size, Return on Equity, Underpricing Current Ratio</p>

The government's objective to increase financial literacy and inclusion should be supported by the stakeholders. The increasing of financial inclusion and literacy play important role to generate community livelihood. Currently, the level of financial inclusion and literacy in Indonesia are diverse. It depends on many factors such as where they are living, in urban area or country site. In urban areas, the financial literacy index reaches 41.41 percent and the level of financial inclusion reaches 83.60 percent. On the other hand, in rural areas the financial literacy index only 34.53 percent and the level of financial inclusion only reaches 68.49 percent. These statistics information show the lack of financial inclusion and literacy among rural community who most of them work as farmers and fishermans. Therefore this research is conducted through desk research methods to examine factors which cause the lack of financial inclusion and literacy within agrarian society. The research offers the strategic plan to improve financial inclusion and literacy index within three years period, which are devided into three phases. The first one is called as the phase of educating coomunity, the second phase is the penetration of financial institution and the last phase is expanding the access of financial services to the agrarian society. This road map is one of the alternative strategy that could be adopt to improve the financial inclusion and literacy and to support government development program.