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This research focuses on three factors that influence how individuals cognitively process information related to the coronavirus outbreak. Guided by dual‐process theories of information processing, we establish how the two different information processing modes (system 1: heuristic processing; system 2: systematic processing) are influenced by individuals’ responsibility attribution, discrete negative emotions, and risk perception. In an experiment, participants were exposed to a news article that either blames China ( n = 445) or does not blame China ( n = 498) for the pandemic. Results reveal that exposure to the responsibility attribution frame led individuals to engage in more heuristic processing, but it did not influence systematic processing. Discrete negative emotions and risk perception mediated the relationship between responsibility attribution and information processing. The indirect relationships suggest a more intricate process underlying heuristic processing and systematic processing. In particular, information processing styles seem to be determined by social judgment surrounding the coronavirus pandemic.

This study employs the risk information seeking and processing (RISP) model to examine social cognitive variables that motivate active information seeking and systematic processing. The research context is the recent childhood vaccine scandals in China. As a novel contribution to the RISP literature, a significant interaction between relevant channel beliefs and perceived information gathering capacity is unveiled. This result suggests that both information quality and accessibility to information channels influence information seeking, which is an important finding with theoretical and practical implications for other science communication issues.