Social isolation is an important determinant of elderly people's health and well-being. Modern technologies could be a powerful ally in combating social isolation. However, instead of replacing human relationships they should help build them within a person's most natural social circles. This paper presents a framework for development of a technological coaching solution that can safeguard or even boost the everyday social life of the elderly. The modus operandi of this system spans from unobtrusive data collection through data processing and situation assessment of social behaviour, to selection and rendering of the most appropriate coaching actions to the elderly person including through members of their social circles. The assessment and decision-making process also integrates three important groups of external factors which influence the solution. These are: (i) personal profiles of the elderly and those members of the social circles who participate in the coaching process; (ii) objective external environment and (iii) the quality of the coaching actions. The latter is a crucial element of the system's learning abilities.

Résumé L’objectif de cet article est de présenter la RSE dans le contexte économique, social et juridique de la Bulgarie et de permettre une bonne compréhension sur la façon dont la Bulgarie commence aujourd’hui seulement à appréhender le concept de la RSE et son application dans le pays. Nous percevons ainsi que nous sommes au début de la démarche RSE et que la Bulgarie n’a pas acquis une maturité sur ses pratiques.

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e-Coaches are promising intelligent systems that aims at supporting human everyday life, dispatching advices through different interfaces, such as apps, conversational interfaces and augmented * Also with Nively SAS.