Аннотация: в статье рассматривается активизация человеческого фактора как одного из важнейших факторов эффективной цифровой трансформации экономики. Рассмотрены особенности эффективного использования и развития человеческого капитала в условиях цифровой трансформации. Развитие человеческого капитала на государственном и региональном уровне, а также реализация программ развития человеческих ресурсов предприятий позволит решить стратегическую задачу страны в глобальном масштабе. В статье подчеркивается, что наиболее эффективное использование человеческого капитала в условиях цифровой трансформации возможно только в рамках постоянного роста числа высокопроизводительных рабочих мест. В статье даны понятие, условия создания и роста высокопроизводительных рабочих мест, исследован отечественный и зарубежный опыт развития и повышения эффективности использования человеческого капитала. Ключевые слова: человеческий капитал, человеческие ресурсы, развитие персонала, цифровая трансформация, цифровые компетенции, цифровые технологии, цифровая экономика, высокопроизводительное рабочее место.

One of the key factors of innovative development is the availability of a favorable innovative environment ensuring the transformation of ideas and developments into market products, introduction of these products into most important branches of economics and social sphere, as well as allowing saving the unique set of scientific and engineering schools. But the key problem for implementation of effective innovations is the absence of favorable environment and innovative climate promoting creation of innovations, ensuring the growth of global competitive ability, labor productivity, and life quality of population. Thus, the formation and development of the innovative environment as the most important condition for implementation of effective innovations represents the actual scientific task of significant national economic importance. Digital technologies are best developed in a harmonious ecosystem. Nowadays, ecosystem-based projects are becoming more popular, when a community of people connected by common interests is formed; the economy is very rapidly migrating into the history of ecosystems. In the next 10 years, we should expect the competition of ecosystems, digital platforms integrated between each other: in the upcoming global digital economy, that economic contour will win, which will be the fastest growing in the number and quality of digital platforms integrated into a single ecosystem. That is, the digital economy should be seen as an ecosystem economy.

The effective strategic management of the competitiveness of domestic enterprises directly depends on the understanding of the development prospects, mission, and vision of the company's future by top management and employees. Due to the modern conditions of a rapidly changing business environment, we have to find new ways of competitive advantage management and new strategies to be successful. The development of modern economic science is focused on the creation of universal methods and management tools and techniques that could ensure the competitive development of enterprises. However, the rapidly changing business environment is the reason for the occurrence of barriers, such as the absence of a clearly defined strategy, misunderstanding of tools and methodologies, inability to foresee prospects for developing, inertia caused by excessive bureaucratization of the management system.

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