The features of the sociocultural identity of the residents of Vinnitsa region are analyzed through the prism of cultural landscape based on field ethnographic materials collected during expeditions by students of the Faculty of History, Law and Public Administration and educators of the Department of History and Culture of Ukraine of Vinnitsa State Pedagogical University named after M. Kotsyubynsky in 2020. This has been achieved through combining objects of material culture with varieties of worldview manifestations and behavioral practices. The prospects of the research are important both in the scientific and in the public areas emphasizing its applied value. There is the question of the further process of the sociocultural identity of the residents of Vinnitsa region through the prism of decentralization reform, the expressiveness of the own “face” of the region due to active exploitation of distinctive local resources, strengthening the tourist attractiveness and comfort of the region. The outcomes of this study could interest researchers involved in developing methodological tools in the context of rethinking sociocultural identity and (re)planning the cultural landscape in the post-Soviet space.

The aim of the article is to study the social attitudes of the residents of Vinnytsia region in the conditions of Russia’s full-scale invasion of Ukraine according to data collected in the process of field research practice by students of the Faculty of History and educators of the Department of Culture, Methods of Teaching History and Special Historical Disciplines of Vinnytsia Mykhailo Kotsiubynskyi State Pedagogical University in 2022. In addition, the article monitors the dynamics of worldview and behavioral attitudes during the Russian-Ukrainian war (2014-2022). The research methodology is based on a combination of general scientific methods (analysis, synthesis, generalization, comparison) with the principles of historicism, systematicity, scientificity and verification. Research methodology is carried out in an interdisciplinary paradigm through the prism of field tools of data collection (observation, survey), sociological methods (statistical and content analysis), methods of visual anthropology (recording the interaction between the interviewee, the space and the researcher) and narrative as a discourse. The attention is focused on the structural methods and characteristics of narrative analysis, which made it possible to identify comprehensively the cognitive (thinking), content-semantic and motivational-pragmatic (behavioral) contexts of the residents’ social attitudes in the region in terms of methodology of the identities study. The scientific novelty of the research is to trace and record the social attitudes of the residents of Vinnytsia region in the conditions of Russia’s full-scale invasion of Ukraine, to reveal the dynamics of these attitudes during 2014-2022, and for the first time to apply field material into ethnology by analyzing expectations and preparations for war; memories of the first days of the war; the features of life during the war; evaluations of the events of Euromaidan, the Revolution of Dignity, the annexation of Crimea, events in the East of Ukraine, the attitude towards internally displaced persons; towards Ukrainian citizens in the temporarily occupied territories; evaluations of the actions of the Ukrainian authorities/Armed Forces in countering the Russian invasion and the actions of the regional council/city authorities Vinnytsia regarding the protection of the region and the city, providing humanitarian aid, informing the population about dangers and what was happening on the front line, etc. Conclusions. The relevance of the outlined topic is important not only in scientific, but also in public discourse, since Russia’s full-scale invasion affected every Ukrainian citizen. There has been a qualitative breakdown in the perception of war in the classical dimension. Significant changes have taken place at different levels of identity formation (cognitive, moral-ethical, behavioral). This affected the interpretation and re-interpretation of oneself and others as representatives of society, region, ethnicity, nation, as well as increased the need to declare loudly and to represent clearly oneself as a national monolith in the fight against the enemy both within the country and in an international geopolitical arena.

The purpose of the article is to analyze the images of "Soviet" and "Sovietness" in visual objects of the cultural landscape of Vinnitsia region on the basis of field ethnographic materials collected in the process of collective and individual expeditions by students of the Faculty of History, Law and Public Administration and teachers of the Department of History of Ukraine Vinnytsia Mykhailo Kotsiubynskyi State Pedagogical University in 2018-19. The methodology of the research is based on the combination of general scientific (analysis, synthesis, generalization) methods with the principles of historicism, systematicity, scientificity and verification and is carried out in the interdisciplinary plane - in the context of "cultural landscaping" (in the context of anthropology of space) and memory discourses and methodology of visual anthropology. The scientific novelty of the work is to try to breed the concepts of "Soviet" and "Sovietness". Through the analysis of visual objects of cultural landscape, the author traced the organic combination of objects of material culture (toponymy, symbolism, multifunctional architecture, vehicles, memorial sites, etc.) with varieties of human practices (daily, ritual, symbolic, artistic, etc.) focusing on the connection of visualization with a cognitive form of cognition that emphasizes sociocultural features in the creation and understanding of these visual images. The researcher also touched upon the difficulties of (not)reading the images of "Soviet" and "Sovietness" in the visual space, their (im)perception and (not)rethinking by different generations. Conclusions. The perspective of the outlined topic is important not only in the scientific but also in the public area, reflecting its applied vector. Since the main purpose of the visual in Soviet times was to achieve homogeneity and unification of society in all its spheres, therefore, the key tasks of modern "cultural landscaping" discourse is the transformation of the cultural landscape towards the construction of its "face" with a clear local identity of its inhabitants and express "individualization" space to represent sociocultural heterogeneity. This should become an active mode of formation, first of all, its tourist attraction for "others" and comfort for "self".

Метою статті є аналіз маркерів та детермінант конструювання радянської ідентичності у соціокультурному просторі Вінниччини крізь призму культурного ландшафту, на основі польових матеріалів, зібраних під час експедицій студентами факультету історії, права і публічного управління (тепер – історичний факультет) та викладачами кафедри історії та культури України (тепер – кафедра культури, методики навчання історії та спеціальних історичних дисциплін) Вінницького державного педагогічного університету імені Михайла Коцюбинського у 2020 р. Методологія дослідження ґрунтується на поєднанні загальнонаукових (аналізу, синтезу, узагальнення) методів з принципами історизму, системності, науковості та верифікації і здійснюється в міждисциплінарній площині – у розрізі «культурландшафтного» (у контексті антропології простору) і  пам’яттєвого дискурсів, методології візуальної антропології і теоретико-методологічних підходів до конструювання та взаємодії ідентичностей. Наукова новизна роботи полягає у введенні в науковий дискурс нового польового матеріалу, на основі якого крізь призму культурного ландшафту простежено детермінанти прояву радянської ідентичності у соціокультурному просторі Вінниччини. Це стало можливим завдяки системному аналізу об’єктів матеріальної культури (топоніміка, символіка, архітектура, меморіальні місця тощо) з різновидами світоглядно-поведінкових практик. Висновки. Перспективність окресленої теми беззаперечна як в контексті наукових студій, так і в суспільно-політичному й громадському житті Вінниччини. Йдеться насамперед про унеможливлення подальшого формування позитивного образу радянського минулого, що на тлі «подвійної ідентичності» суттєво гальмує процеси регіональної й національно-культурної самопрезентації. Механізми конструювання радянської ідентичності як складової соціокультурної ідентичності мешканців Вінниччини окреслено крізь призму реформи децентралізації, акцентовано на увиразненні самобутності краю шляхом переосмислення культурного ландшафту на пострадянському просторі.