The aim: To investigate factors that can negatively affect societal resilience in the context of the COVID-19 pandemic and identify communication aspects of strengthening resilience through information policy formation. Materials and methods: In the research process, the authors employed the monographic and abstract-logical methods. The communication aspect analysis of strengthening social resilience in the context of the COVID-19 pandemic also grounded upon the results of the authors’ sociological study “Motivation of compliance/non-compliance with quarantine restrictions by the population of Ukraine”. Focus-group interviews and surveys. A total of 1,700 respondents represent the adult population of Ukraine aged 18 and older (except those living on the territory temporarily not controlled by the Ukrainian authorities – the Autonomous Republic of Crimea, some areas of Donetsk and Luhansk regions). The error of the study representativeness with a probability of 0.95: does not exceed 4%. Results:The analysis results indicate that under pandemic conditions informational space of Ukraine is charging with low-quality and diverse information and is getting out of control, which entails adverse effects on societal resilience. Besides, a survey conducted by the SSU Center for Social Studies endorses the availability of communication gaps. The poll claims 38.6% of Ukrainians to be dissatisfied with their awareness level of Covid-19 because the information is contradictory and unreliable. The opinion poll also proves the low level of Ukrainians’ trust in state institutions and official details on the Covid-19 pandemic. Furthermore, violations of quarantine restrictions are socially acceptable, and a significant part of the population tends to ignore such violations by others. That is, among Ukrainians, compliance with quarantine restrictions has not become a social norm. Conclusions: An essential component for molding social resilience is the development and adoption of communication policies to change human behavior in the long-term in the context of the COVID-19 pandemic. The government should also develop a Public Health Awareness Concept in the pandemic with appropriate implementation plans at the state, regional and territorial community levels.

The aim: To determine the level of public awareness of COVID-19 and information needs, as well as level of public confidence in both official information on COVID-19 and to develop recommendations for communication policy on longer-term awareness in pandemic settings COVID-19, using principles of behavioral economics. Materials and methods: 4 focus group interviews were conducted in residents of Ukraine, with a total quantity of 48 people aged 16-70 years questioned and an anonymous questionnaire was conducted in 1,700 respondents, representing the adult population aged 18 years and older from all over Ukraine. The representative error of the study with probability of 0.95 does not exceed 4%. The processing of questionnaires was carried out by SDU Center of Social Researches (SDUCSR) employees, using the OSA program. Results: 28.5% of respondents believe that politicians and media underestimate the danger of the COVID-19 epidemic, while other 28.1% believe that politicians and media adequately assess its danger. 18.9% of respondents are sure that the danger is exaggerated. As much as 24.5% of Ukrainian respondents could not decide on such assessment. The most common sources of information about disease/treatment are Internet and social media. Traditional media and relatives/acquaints who endured the COVID-19 also gain population`s confidence. A family doctor is the least popular source of information. 42.1% of respondents do not trust official information on the number of infected people and severity of the disease, and another 40% are not sure whether they should trust or not. Only 17.9% of respondents trust official information. Conclusions: Within informing the society about public health in conditions of a COVID-19 pandemic it is better to provide communication strategy for various target audiences: for youth which is inclined to underestimate threats of epidemic and obtains information on social networks; for people of a retirement age (as risk group) who lack information because they use only traditional media (mainly TV); for women who need psychological support to decrease in level of stress in the family more often and also to overcome the negative post-stressful situations (connected with the death of the family/relatives); for men who are inclined to neglect their own health, etc.; for the people who have endured COVID-19 to prevent possible reinfection in them.

The article is based on the experience of creating a gender sensitive environment at Sumy State University in order to integrate the gender aspect into policies, programmes and projects related to learning activities and research, as well as other areas of the university's life. This experience is analyzed on the example of the implementation of the "Family friendly university" initiative and the practice of conducting a partial gender audit of the university's activities. The relevance of this direction is determined by the fact that, despite the existence of legislative bases and state programmes on gender equality, there is a lack of initiatives in Ukraine, which really contribute to it. There is a lack of practical tools that would help identify weaknesses in achieving gender equality and could also be used to make a real positive move towards overcoming this gender gap. As an effective tool for introducing a gender sensitive environment, we also consider gender audit, which is both a tool and a process based on participatory methodology and aimed at organizing training on gender sensitivity, both at the individual level and at the level of the structural units and administration of the university. We are confident that the procedures of gender audit allow to bring the whole complex of the organizational and communication mechanisms inside the university to the new level of efficiency and significantly expand the circle of people who are conscious and interested in being involved in the promotion of gender approaches. Gender audit can be considered as a truly universal and effective means of promoting the gender equality policy, as it allows for a complex implementation of a number of important tasks: monitoring, evaluation, communication, implementation of gender sensitive work methods, education, etc. In the future, it is expected that, through the acquaired experience, knowledge and successful gender audit practices, the HEIs will increase their efforts to create equal opportunities. As an achievement, it will be possible to assess the dissemination of the "Family friendly university" initiative as an opportunity to combine study/work in a high school with family responsibilities. It is this model that serves as a marker of gender-sensitive policies, social protection and targeting of services for vulnerable groupsstudents-mothers with young children and other members of the team having family responsibilities.

Introduction. “Visual turn” in art has determined the specifics of the civilized development of modern society. Information technology and virtual nature of the visual space development have influenced not only the language of communication but in general the entire system of social management. Purpose and methods. The purpose of the article is to substantiate the influence of modern visual art on our everyday life, opportunities for self-expression, communication, and social management. Methodological basis of the study is presented by historical, axiological, comparative, system and structural, formal and logical methods. Results. The article considers the modern reading of the visual image, its demand in modern culture, the reasons, and backgrounds of the “visual turn” in art, which has led to the diffusion of high and low in art, synthesis of creativity, and everyday life. The influence of communication virtualization, urbanization of the society and massification of culture on the formation of the individual's visual space and picture of the world are proved. Conclusions. Both positive and negative aspects of such social and cultural transformation in the process of contemporary art visualization are substantiated. The article proves that visualization of art through advertising, fashion, performance, industrial design is becoming the most important factor in social management and determination of consumers', social and cultural, ideological matrix of individual behavior. Under conditions of this hypertrophied visual component of everyday life, constructing and modeling of the newest methods of visual literacy and culture formation are justified.

Aim: To analyze the dynamics of oncogynecological morbidity level in Sumy region and to identify barriers for prevention and early diagnosis of oncogynecological diseases in women. Materials and Methods: study structure included: desk study (collection and analysis of statistical data), medical and sociological research on definition of barriers for prevention and early detection of oncogynecological diseases on the basis of primary medical level, which was conducted by questioning among women of Sumy region with an anonymous questionnaire with subsequent statistical processing of data using the license package of programs “PSQ” (processing of sociological questionnaires), a computer program of primary sociological information analysis. Results: in the process of analyzing the dynamics of morbidity, mortality, annual mortality and neglect of diseases of oncopathology, a decreasing in the rate of morbidity was found with simultaneous increasing of annual mortality and neglect, which highlights a decrease in carrying out preventive examinations in women. This, in turn, worsens the possibility of diagnosis of gynecological oncopathology at the early stages and their prevention. Conclusions: this requires development of a set of measures that would provide maximum coverage of regular gynecological preventive examinations in women. This mechanism can be effectively implemented through involvement the territorial communities in the process.