The purpose of the research is to study the specifics of the emotional side of communication on the Internet in modern Russian society. As a research method, the interview method is used, which is characterized by interest in the subjective meanings of human reality and their interpretations, allowing identifying the features of the emotional side of communication with the Internet. The article analyzes the role of emotions in social networks. The essence of the process of emotionalization in social networks, essential features, and features of its functioning are determined. Various traditions of studying the Internet environment and social networks in particular are studied. The process of emotionalization of the Internet is considered, which is characterized by a psychobiological basis, tends to various social aspects, is manipulative by nature, interacts with irrational personality traits, and is associated with obtaining benefits and profits for its organizers. For the first time, tools for expressing emotions on the Internet (emoticons, animated emoticons, stickers, descriptive text, phrases with the expression of emotional sounds, exclamation marks, punctuation marks, small videos, videos of yourself, Gif

The article is devoted to the development of digital competencies among students of higher educational institutions. The study analyzed the digital competencies of students and the level of Internet use for receiving services and their self-education. The analysis showed that students have the simplest digital competencies, while about half of the students perform specific digital operations and use the Internet for self-education; moreover, there is a digital inequality between students living in urban and rural areas. At the end of the study, activities were proposed aimed at developing digital competencies among university students and reducing the digital divide among students living in urban and rural areas.

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